[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Bovenkant – hero – webpagina – (padding dt15% – mobile 0%)” _builder_version=”4.21.0″ _module_preset=”fa7c4341-baa3-4085-a327-d94fae58c93c” background_color=”#efefef” background_enable_image=”off” background_position=”bottom_left” background_pattern_horizontal_offset=”0%” width=”100%” max_width=”100%” custom_margin=”|||0px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”||8px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px|15%|19px|15%|false|false” custom_padding_tablet=”2px|15%|19px|15%|false|false” custom_padding_phone=”|0%|10px|0%|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” admin_label=” top row with 2 columns” module_class=”inline-buttons-row” _builder_version=”4.23″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” max_width_tablet=”90%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”|auto|-5px|auto||” custom_margin_last_edited=”on|phone” custom_padding=”3vw|0%|3vw|0px|false|false” custom_padding_tablet=”20px|0%|3vw|0px|false|false” custom_padding_phone=”0px|0%|0px|0%|false|false” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order:2;” custom_css_main_element_phone=”order:2;”][et_pb_lottieplayer src=”https:\/\/eqwise.nl\/wp-content\/uploads\/2023\/07\/zoekwoord-onderzoek-1.lottie” controls=”off” autoplay=”on” loop=”on” object_fit=”fill” _builder_version=”4.23″ _module_preset=”default” positioning=”relative” vertical_offset=”-96px” z_index=”1″ vertical_offset_tablet=”-20px” vertical_offset_phone=”-20px” vertical_offset_last_edited=”on|phone” min_height=”415px” max_height=”400px” custom_margin=”||-9px|||” custom_margin_tablet=”-20px||-9px||false|false” custom_margin_phone=”-81px||-60px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”max-height:400px !important;” global_colors_info=”{}”][\/et_pb_lottieplayer][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_tablet=”order:1;” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_phone=”order:1;”][et_pb_text admin_label=”internet marketing kop boven header” _builder_version=”4.23″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#3E3EFF” text_letter_spacing=”0.28em” header_3_font=”|700|||||||” header_3_font_size=”80px” custom_margin=”13px||0px|0px|false|false” custom_margin_tablet=”10px||||false|false” custom_margin_phone=”|||20px|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
INTERNET MARKETING<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”h1 kop (padding mobile 20px left and right)” _builder_version=”4.23″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” custom_margin=”||12px||false|false” custom_margin_tablet=”||25px||false|false” custom_margin_phone=”||5px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.23″ _module_preset=”default” text_font_size=”17px” header_font=”|700|||||||” header_line_height=”1.4em” header_3_font=”|700||on|||||” header_3_text_color=”#3E3EFF” header_3_font_size=”40px” header_5_font=”|700||on|||||” header_5_text_color=”#2558AB” header_5_font_size=”14px” custom_padding_tablet=”” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”25px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Keyword research is an important part of search engine optimization (SEO). Companies do keyword research to find out what keywords and terms are used in the search engines to find products and services.<\/p>\n
Through content optimization for those keywords, websites can improve their search engine rankings while improving the visitor experience.<\/p>\n
<\/p>\n
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Keyword research is more important than ever<\/strong><\/p>\n The importance of keywords is often underestimated as Google and other search engines make their algorithms less dependent on them. However, we think keyword research is essential to help you identify your target audience and create content specifically for that audience.<\/p>\n The goal of keyword research is no longer solely to obtain a No. 1 position in Google.<\/em><\/p>\n It is now about getting structural growth obtained through targeted traffic on content that the searcher\/customer is also searching for and which ultimately helps with conversion.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_image src=”https:\/\/eqwise.nl\/wp-content\/uploads\/2023\/10\/seo-optimalisatie.png” title_text=”seo optimization” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Bovenkant hero desktop” _builder_version=”4.21.0″ _module_preset=”ffb7ef25-d013-48d9-b890-e95b1b314411″ background_color=”#FFFFFF” background_enable_image=”off” background_position=”bottom_left” background_pattern_horizontal_offset=”0%” width=”100%” max_width=”100%” custom_margin=”|||0px|false|false” custom_padding=”2px|15%|19px|15%|false|false” custom_padding_tablet=”2px|15%|19px|15%|false|false” custom_padding_phone=”|0%|10px|0%|false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” module_class=”inline-buttons-row” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_padding=”3vw|0%|3vw|0px|false|false” custom_padding_tablet=”3vw|0%|3vw|0px|false|false” custom_padding_phone=”0px|0%|0px|0%|false|false” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order:2;” custom_css_main_element_phone=”order:2;”][et_pb_button button_url=”https:\/\/eqwise.nl\/en\/contact-us\/” button_text=”Contact us now for more information” button_alignment=”right” _builder_version=”4.21.0″ _module_preset=”default” custom_margin_tablet=”|30px|30px||false|false” custom_margin_phone=”|30px|30px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”|15px||15px|false|false” custom_padding_phone=”|15px|||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" INTERNET MARKETINGKeywords researchKeyword research is an important part of search engine optimization (SEO). Companies do keyword research to find out what keywords and terms are used in the search engines to find products and services. Through content optimization for those keywords, websites can improve their search engine rankings while improving the visitor experience. Introduction Keyword […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1380090","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/pages\/1380090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/comments?post=1380090"}],"version-history":[{"count":3,"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/pages\/1380090\/revisions"}],"predecessor-version":[{"id":1381690,"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/pages\/1380090\/revisions\/1381690"}],"wp:attachment":[{"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/media?parent=1380090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}