[et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Bovenkant – hero – webpagina – (padding dt15% – mobile 0%)” _builder_version=”4.21.0″ _module_preset=”b86f4a9e-c2c1-476a-9a53-82f422cfa7f2″ background_color=”#efefef” background_enable_image=”off” background_position=”bottom_left” background_pattern_horizontal_offset=”0%” width=”100%” max_width=”100%” custom_margin=”|||0px|false|false” custom_margin_tablet=”|||0px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px|15%|19px|15%|false|false” custom_padding_tablet=”2px|15%|19px|15%|false|false” custom_padding_phone=”|0%|10px|0%|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” admin_label=” top row with 2 columns” module_class=”inline-buttons-row” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”10px|auto|-5px|auto|false|false” custom_margin_last_edited=”on|phone” custom_padding=”3vw|0%|3vw|0px|false|false” custom_padding_tablet=”3vw|0%|3vw|0px|false|false” custom_padding_phone=”15px|0%|0px|0%|false|false” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order:2;” custom_css_main_element_phone=”order:2;”][et_pb_lottieplayer src=”https:\/\/eqwise.nl\/wp-content\/uploads\/2023\/07\/internet-marketing-faq.lottie” controls=”off” _builder_version=”4.21.0″ _module_preset=”default” positioning=”relative” vertical_offset=”-96px” z_index=”1″ vertical_offset_tablet=”-20px” vertical_offset_phone=”-20px” vertical_offset_last_edited=”on|phone” max_height=”400px” custom_margin=”||-9px|||” custom_margin_tablet=”-100px||-9px||false|false” custom_margin_phone=”-51px||-60px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”max-height:400px !important;” global_colors_info=”{}”][\/et_pb_lottieplayer][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_tablet=”order:1;” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_phone=”order:1;”][et_pb_text admin_label=”INTERNET MARKETING header” _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” custom_margin=”||25px||false|false” custom_margin_tablet=”||25px||false|false” custom_margin_phone=”5px||5px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
INTERNET MARKETING<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”SEO-audit h1 header” _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”16px” text_line_height=”1.8em” header_font=”|600|||||||” custom_margin=”||25px||false|false” custom_margin_tablet=”||25px||false|false” custom_margin_phone=”||5px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”SEO-audit tekst” _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”17px” header_font=”|700|||||||” header_line_height=”1.4em” header_3_font=”|700||on|||||” header_3_text_color=”#3E3EFF” header_3_font_size=”40px” header_5_font=”|700||on|||||” header_5_text_color=”#2558AB” header_5_font_size=”14px” custom_padding_tablet=”” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”25px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Here you will find information on Internet marketing and answers to frequently asked questions on the subject. Whether you are looking for more information about establishing your online presence or want to know how to get the most out of your online marketing campaign, we have the answers you are looking for.<\/p>\n
Our experts in Internet marketing are ready to help you achieve your online goals. Read on and find out how EQwise can help you improve your online visibility![\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.21.0″ _module_preset=”b9f59bf2-0b13-4325-b1ff-46a4af9cc3b6″ background_color=”#efefef” background_enable_image=”off” background_position=”bottom_left” background_pattern_horizontal_offset=”0%” width=”100%” max_width=”100%” custom_margin=”|||0px|false|false” custom_padding=”2px|15%|19px|15%|false|false” custom_padding_tablet=”2px|15%|19px|15%|false|false” custom_padding_phone=”|0%|10px|0%|false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|desktop” module_class=”inline-buttons-row” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#efefef” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_padding=”3vw|0%|3vw|0px|false|false” custom_padding_tablet=”3vw|0%|3vw|0px|false|false” custom_padding_phone=”0px|0%|0px|0%|false|false” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin-bottom: 0 !important;” global_colors_info=”{}”][et_pb_toggle title=”What do AI search engines really want to see in your content?” admin_label=”Wat willen AI-zoekmachines nu \u00e9cht zien in je content?” _builder_version=”4.27.4″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]AI search engines such as ChatGPT, Perplexity and Bing are increasingly providing instant answers without the user even clicking. Want your content to appear in those? Then it’s all about quality, structure and relevance<\/strong>.\n<\/p>\n \nYou used to be able to get away with some clever tricks: keyword here, backlink there. But those days are over. AI understands context, reads \u201cbetween the lines\u201d and punishes superficial content.\n<\/p>\n \nGoogle’s algorithms are getting smarter every month – and updates like the Helpful Content Update leave no more room for trickery. Those who want to score today must deliver real value.\n<\/p>\n \nVisitors are increasingly coming through AI platforms such as Bing Copilot, ChatGPT or Perplexity. Only, you often don’t see that traffic in your standard statistics because many AI tools don’t send a clear referrer along with it.\n<\/p>\n \nHowever, there are tools that can help signal or analyze AI traffic through indirect patterns:\n<\/p>\n \nAlthough direct recognition of AI traffic is still in development, seo.eqwise.co.<\/a> uk does allow you to see exactly which pages are performing well, where opportunities lie and how you can improve technically, content-wise and strategically.\n<\/p>\n \nThe platform is designed specifically for entrepreneurs, marketers and agencies who want more than what free tools can offer. You get one complete dashboard for:\n<\/p>\n \nIn short: no more loose tools or scattered reports. Everything you need to future-proof your SEO can be found at seo.eqwise.co.uk<\/a>.\n<\/p>\n \nWould you like to learn about the platform with no obligation? Request a free trial via the contact form<\/a> on our website. We will gladly set up a demo for you, tailored to your business.\n<\/p>\n \nAI is changing how people search – and therefore how you are found. Provide useful, well-structured content, analyze your performance with the right tools and keep building on quality. Those who invest in smart SEO now will soon win the trust of both humans and machines.\n<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What else needs to be done besides arranging high search engine rankings for my website? ” admin_label=”Wat moet er nog meer gebeuren behalve hoge zoekmachine posities met mijn website? ” _builder_version=”4.20.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n While high search engine rankings are important for the success of your website, there are other important aspects you need to focus on to optimize your online presence and reach your target audience. Here are some other important factors to consider:<\/p>\n In short, getting high search engine rankings is important, but it is only one part of a successful Web site strategy. By also focusing on the above aspects, you can improve your online presence and performance and better reach your target audience.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”How long does it take to see clear results from an SEO campaign?” admin_label=”Hoe lang duurt het voordat men serieus resultaat ziet van een SEO-campagne?” _builder_version=”4.21.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n It may take some time before you see serious results from an SEO campaign, think between 4 to 12 months. However, this depends on several factors, such as the size of the campaign, the competition in your market segment and the current state of your website.<\/p>\n There are several sources that confirm this length of time and offer more information about measuring the results of an SEO campaign. Such as:<\/p>\n MOZ: How long does it take to see SEO results? Search Engine Journal: How long does SEO take to see results? SEO is a lengthy process is and it can take some time to see significant results. Therefore, it is important to keep working consistently on your SEO campaign to get the best results.<\/p>\n <\/p>\n <\/p>\n <\/p>\n [\/et_pb_toggle][et_pb_toggle title=”How much money can I save and or make by using EQwise?” admin_label=”Hoeveel geld kan ik besparen en of verdienen door jullie in te zetten?” _builder_version=”4.23.4″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n With total sales of 3,000,000 euros and an average value per conversion of 900 euros, we recalculated the impact of a 1.5-second faster website on conversions and the adjustment needed in AdWords spending.<\/p>\n To achieve total sales of 3,000,000 euros with an average value of 900 euros per conversion, the number of original conversions is 3333. With a 10.5% increase in conversions due to the speed improvement, this results in 350 additional conversions, generating additional sales of 315,000 euros. After deducting the cost of speeding up the website, the net additional revenue is 312,000 euros.<\/p>\n To keep conversions identical with a 1.5-second faster website, the AdWords savings would theoretically equal the net additional sales generated by the speed improvement. In this case, AdWords spending could be reduced by $312,000 to keep conversions identical, thanks to improving website speed by 1.5 seconds. This illustrates how a significant improvement in website speed can not only improve the user experience, but also have a significant financial impact on revenue and efficiency of ad spend.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What is link building and how does it work anno 2025?” admin_label=”Wat is linkbuilding en hoe werkt het anno 2025?” _builder_version=”4.27.4″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n \nLink building is obtaining links from other Web sites to your site. Such a link acts as a digital recommendation – as if another party is saying, \u201cThis source is reliable.\u201d Search engines like Google use this signal to determine how relevant and valuable your Web site is. But … anno 2025 it has long since stopped being about as many<\/em> links as possible<\/em>. It’s about quality<\/strong>, relevance<\/strong> and authority<\/strong>.\n<\/p>\n \nA good backlink – for example from a trade blog, partner company or industry association – shows search engines that you matter in your sector. This strengthens your online visibility as well as your credibility. Moreover, it often generates direct traffic from people who are actively looking for your services.\n<\/p>\n \nIt starts with strong content: something people want to<\/em> share. A clear explanation, an up-to-date white paper or a well-researched article often scores links by itself. Next, you can actively approach relevant websites. For example, with a personal message or a guest blog proposal.\n<\/p>\n \nOf course you can do your best manually, but why make it hard on yourself? With seo.eqwise.co.uk<\/a>, you get access to a professional SEO platform that lets you:\n<\/p>\n \nWith seo.eqwise.com you can see at a glance what’s going on, where you’re lagging behind, and where your growth opportunities lie. And the beauty? You don’t have to be an SEO specialist to work with it.\n<\/p>\n \nCurious how your link profile is doing? Request a free trial via the contact form<\/a> on our website. We’ll be happy to help you get started.\n<\/p>\n \nAbsolutely. But it’s no longer about \u201cjust collecting lots of links.\u201d Link building is a strategic game of building trust, exuding authority and providing value. Focus on content, relationships and quality. With the right tools and approach, link building becomes a powerful part of your SEO strategy again.\n<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”how fast should a website load in 2025 ? ” admin_label=”hoe snel moet een website laden in 2024 ? ” _builder_version=”4.27.4″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n Given the increasing competition in 2025, it is highly recommended to ensure that your website, both on desktop and mobile, loads within 2 seconds<\/strong>. This step is crucial to optimizing your users’ digital experience and providing them with effortless access to the information they seek.<\/p>\n So website owners should strive to make their website as fast as possible to provide the best user experience and to improve their search engine rankings.<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What is internet marketing?” admin_label=”Wat is internet marketing?” _builder_version=”4.21.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n Internet marketing is the promotion of a business through digital channels such as a website, search engine optimization, social media, email or online paid advertising.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Why is Internet marketing important?” admin_label=”Waarom is internet marketing belangrijk?” _builder_version=”4.19.4″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n Internet marketing offers businesses ways to expand their audience, increase profits and build better relationships with past and future customers. While that is also the goal of traditional marketing campaigns, Internet marketing allows brands to target a more specific or niche audience and it is easier to measure results.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What does an internet marketing agency do?” admin_label=”Wat doet een internet marketingbureau?” _builder_version=”4.19.4″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n An Internet marketing agency works with companies to help them build their brands and increase their digital footprint through various digital media.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”I just finished my new website what should I take care of in relation to starting my internet marketing?” admin_label=”wat zou ik moeten regelen in verband met de start van mijn internet marketing?” _builder_version=”4.20.4″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”I have a successful regional company with good sales but want to go national what kind of investments should I think of?” admin_label=”ik heb een succesvol regionaal bedrijf met een goede omzet maar wil nationaal gaan werken aan wat voor investeringen moet ik dan aan denken” _builder_version=”4.21.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n If you plan to expand your regional business to the national level, there are several investments you should consider:<\/p>\n In short, expanding your regional business to the national level requires investment and dedication. It is important to have a clear plan and the right resources to achieve your goals.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What are the main objectives of business websites?” admin_label=”Wat zijn de belangrijkste doelstellingen van zakelijke websites?” _builder_version=”4.20.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n There are different objectives that business websites can have, depending on the type of business and the industry in which it operates. Below are some of the most common objectives of business Web sites:<\/p>\n In short, the main objectives of business Web sites are to attract traffic, generate leads, convert visitors to customers, provide valuable information, offer customer service and build brand awareness and authority. By focusing on these objectives, companies can strengthen their online presence and achieve their business goals.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What percentage of their total budget should a start-up spend on Internet marketing?” admin_label=”Hoeveel procent van hun totale budget zou een beginnend bedrijf moeten uitgeven aan internet marketing?” _builder_version=”4.20.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n According to a 2020 Gartner survey www.gartner.com\/en\/marketing\/research\/annual-cmo-spend-survey-research<\/a>, the average spend on digital marketing is about 11% of companies’ total budget.<\/p>\n For start-up companies, it may even be desirable to spend a larger portion of their budget on digital marketing, as this is an efficient way to get a large reach and strengthen their brand name.<\/p>\n [\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”What percentage of users refuse to click on adwords ads?” admin_label=”Hoeveel procent van de gebruikers weigert om op adwords advertenties te klikken?” _builder_version=”4.21.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n It is difficult to give a specific percentage of the number of users who refuse to click on AdWords ads because it depends on several factors, such as industry, keyword and ad position. However, various studies do show that a portion of users avoid ads and prefer organic search results.<\/p>\n Below are three studies from the past 4 years that show how many users avoid AdWords ads:<\/p>\n In 2019, SEO tool provider Moz published a study showing that about 24% of users clicked on AdWords ads in the United States. The study was based on data from about 1,000 searches.<\/p>\n A 2018 study by marketing agency Clutch found that about 46% of people do not click on an ad when searching on a search engine. The study was based on a survey of 506 people in the United States.<\/p>\n According to a 2017 study by Nielsen Norman Group, about 10% of users clicked on search engine ads, while the other 90% clicked on organic search results. The study was based on eye tracking data from 471 searches.<\/p>\n It is important to note that these percentages represent a general picture and may vary depending on the specific search and industry. However, AdWords remains an effective way to generate traffic to a website, especially as part of a balanced online marketing strategy.<\/p>\n However, the click percentages change regularly for those who would like more insight into this please read the article below from moz: https:\/\/moz.com\/blog\/google-organic-clicks-shifting-to-paid<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What is SEO or search engine optimization?” admin_label=”Wat is zoekmachine optimalisatie?” _builder_version=”4.20.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n Search engine optimization, commonly called SEO, is improving content and Web pages to rank higher on search engine search results pages. Search engines have algorithms that determine which web pages contain the most relevant results, and those pages are at the top of the search results.<\/p>\n Using SEO tactics, such as finding the right keywords, meta descriptions and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Higher scoring leads to more traffic and consumer confidence.<\/p>\n <\/p>\n <\/p>\n <\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What is local SEO?” admin_label=”Wat is lokale SEO?” _builder_version=”4.19.4″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n Exactly as it sounds, local SEO includes optimizing your website for local search. Talking about things happening in the community, making sure all your maps are up-to-date and participating in social media are all great ways to improve your local SEO.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What is the difference between on-page and off-page SEO?” admin_label=”Wat is het verschil tussen on-page en off-page SEO?” _builder_version=”4.19.4″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n On-page SEO is the practice of optimizing the content and technical aspects of a website to improve search engine rankings. This includes using relevant keywords in the content, optimizing meta tags, improving website usability and reducing page load times.<\/span><\/p>\n Other on-page SEO factors include website structure, internal link structure, and content quality. By optimizing these factors, a website can rank better in search results.<\/p>\n Off-page SEO is less controllable. Off-page SEO is the practice of optimizing a website’s visibility and ranking in search engine results (SERPs) by improving external factors that affect search engine algorithms. This includes building backlinks from other websites to yours, increasing brand awareness and social media engagement and improving the website’s overall online presence and authority. These activities aim to increase the number and quality of links to a Web site, which search engines use as a signal of the Web site’s authority and relevance.<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”How do SEOs choose keywords?” admin_label=”Hoe kiezen SEO’s zoekwoorden?” _builder_version=”4.19.4″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n SEO experts use different tools to choose keywords. Some of the most common are Google Search Console, Ahrefs, Moz and Ubersuggest.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Why is it not wise within Internet marketing to spend only time and budget on adwords and not seo?” admin_label=”Waarom is het binnen internet marketing niet verstandig om alleen tijd en budget te besteden aan adwords en niet aan seo” _builder_version=”4.21.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n There are several reasons why it is not wise to spend only time and budget on AdWords and not SEO within Internet marketing:<\/p>\n Cost: AdWords can be expensive, especially if you target competitive keywords. You may have to spend a lot of money to stand out among the competition, and the cost of clicks can add up. SEO allows you to attract organic traffic to your website without paying for each click.<\/p>\n Temporary: With AdWords, you get traffic to your website only as long as you pay for ads. As soon as you stop advertising, the traffic also stops. SEO can have a long-term impact even after you stop investing in optimization.<\/p>\n Authority and trust: Search engine users tend to trust organic search results more than paid ads. By investing time and resources in SEO, you can work on building authority and trust with your target audience.<\/p>\n Diversity: It is not wise to put all your eggs in one basket. By relying solely on AdWords, you miss opportunities to attract traffic to your website in other ways. SEO can help you attract organic traffic through various search terms and channels.<\/p>\n User experience: A good user experience is an important part of SEO. By investing in SEO, you can work to improve the user experience of your website, which can lead to more traffic and higher conversions in the long run.<\/p>\n In general, it is wise to invest in both AdWords and SEO to create a balanced and effective online marketing strategy.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=” What is the Average CTR (click through rate) of Google Ads & organic search?” admin_label=” Wat is de Gemiddelde CTR (click through rate) van Google Ads & organisch zoeken” _builder_version=”4.21.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n CTR stands for Click-Through Rate and is the ratio of the number of times an ad or search result is displayed and the number of times it is clicked on. The average CTR for Google Ads (formerly AdWords) and organic search results gives an indication of how many people click on search terms and which results they click on.<\/p>\n Below are some studies describing the average CTR of Google Ads and organic search results:<\/p>\n A 2018 study by WordStream shows that the average CTR for Google Ads in the United States is 3.17% for search ads and 0.46% for display ads. The survey is based on data from more than 14,000 WordStream customers. Another study by Ignite Visibility from 2020 shows that the average CTR for organic search results for first position is 43%, for second position 37% and for third position 30% and for tenth position 3%. It is important to note that these figures are averages and CTR can vary depending on the specific search query and industry. It is also important to optimize both organic search and Google Ads to get the best results and create a balanced online marketing strategy.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What is the boulder value of a keyword and why is it important?” admin_label=”Wat is de kei waarde van een zoekwoord en waarom is dat belangrijk?” _builder_version=”4.21.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n KEI stands for Keyword Effectiveness Index and gives an indication of the extent to which a keyword or search term is interesting to optimize.<\/p>\n The KEI value for a keyword normally consists of the number of monthly searches within an area \/ the number of competing websites.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Why is it important to look at your Web site’s link profile with Majestic?” admin_label=”Waarom is het belangrijk om met Majestic te kijken naar het linkprofiel van je website?” _builder_version=”4.24.2″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ custom_css_toggle_title=”background: #bebec5;||padding: 20px;||border-radius: 5px;” global_colors_info=”{}”]<\/p>\n Majestic is a leading web-based SEO tool that is indispensable for analyzing website link profiles. It provides detailed information about a Web site’s inbound links, including the Trust Flow and Citation Flow scores, the anchor texts used, and the domains that send the most links to the Web site. This makes Majestic<\/a> essential for anyone involved in search engine optimization. By providing valuable advice, Majestic helps website owners and SEO professionals understand the quality and relevance of their inbound links. This is crucial because inbound links play an important role in determining search engine rankings.<\/p>\n Identifying link spam or “bad” links is another important benefit Majestic offers. Removing these malicious links can significantly improve a website’s link profile, contributing to higher search engine rankings. All this shows how valuable Majestic can be for improving a website’s SEO performance. For more information, see majestic.com.<\/p>\n However, we understand that the cost of a subscription at Majestic<\/a> can be perceived as high. Therefore, we offer an excellent alternative. Should you find a subscription with Majestic too expensive, we offer you the opportunity to join us for a free trial for a first simple link analysis. This is possible because we have an API link with Majestic, among others, for our SEO tool at seo.eqwise.co.uk<\/a>. Our offer allows you to experience the benefits of link analysis at no cost and see how it can improve your SEO performance.<\/p>\n So, why not take the opportunity to improve your website’s SEO with our free trial? It is an excellent way to learn about the powerful capabilities of link analysis, backed by Majestic’s expertise, but made accessible to everyone. Start optimizing your link profile today at seo.eqwise.co.uk<\/a> and find out how to take your search engine rankings to the next level.<\/p>\n <\/p>\n <\/p>\n [\/et_pb_toggle][et_pb_toggle title=”How much money should I spend on building my new website?” admin_label=”Hoeveel geld zou ik moeten uitgeven aan de bouw van mijn nieuwe website?” _builder_version=”4.20.0″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n Building a Web site can be a big investment, especially if you plan to use it for Internet marketing purposes. Costs can range from a few hundred dollars for a simple website to tens of thousands of dollars for a complex website with many features and custom development.<\/p>\n One of the most important factors affecting the cost of a website is the size and complexity of the website. A simple website with only a few pages will cost less than a larger website with many pages and features. Moreover, a website with a lot of custom development can be more expensive than one that uses existing templates and plug-ins.<\/p>\n Another important factor is the services you need for your website. Services such as design, development, hosting, maintenance and search engine optimization can add to the total cost of the website.<\/p>\n If you plan to use your website for Internet marketing, there are some important features to consider when building your website. These features can affect the cost of your website, but are often crucial to the success of your Internet marketing strategy.<\/p>\n One of the most important features is good search engine optimization (SEO). This means that your website is designed and built in a way that search engines such as Google can understand and appreciate. This can increase your website’s visibility in search results, leading to more traffic and potential customers.<\/p>\n Another important feature is responsive design. This means that your website automatically adapts to different screen sizes, such as desktop, tablet and cell phones. This is important because more and more people are performing their online searches through their mobile devices.<\/p>\n Social media integration is also an important function for Internet marketing. This means that your website can be easily shared on social media platforms such as Facebook, Twitter and LinkedIn. This can lead to more traffic and potential customers from these platforms.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”I have a sole proprietorship and just finished my new website what internet marketing budget do I need?” admin_label=”Ik heb een eenmanszaak en ben net klaar met mijn nieuwe website aan wat voor budget” _builder_version=”4.24.2″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n The Internet marketing plan for a sole proprietor who has just finished building his new website might look like this:<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”What percentage of my business income should I spend on Internet marketing?” admin_label=”Hoeveel procent van mijn bedrijfsinkomen moet ik uitgeven aan internet marketing?” _builder_version=”4.24.2″ _module_preset=”05bb438c-9b1b-4d75-9f96-79aaf9ad9e27″ global_colors_info=”{}”]<\/p>\n Specific recommendations for allocating your marketing budget first require researching various factors, such as your business goals, target audience, competition in your industry and your available resources.<\/p>\n It is generally recommended that you spend 5-10% of your sales on marketing activities. Within that 5-10%, there are different parts of Internet marketing that you can contribute to, such as search engine optimization (SEO), search engine advertising (SEA), social media advertising, email marketing and content marketing.<\/p>\n Several studies have been done on the optimal distribution of the marketing budget. Below are some examples:<\/p>\n It is important to remember that these figures are only guidelines<\/strong> and that the optimal distribution of the marketing budget depends on your specific situation and goals. It is always a good idea to regularly evaluate<\/strong> and adjust your marketing strategy<\/strong> based on your results and changing circumstances.<\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.21.0″ _module_preset=”default” width=”68%” max_width=”90%” custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/staging.eqwise.nl\/contact-ons” button_text=”Request your free audit here” admin_label=”CTA seo audit” _builder_version=”4.21.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||20px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" INTERNET MARKETINGFREQUENTLY ASKED INTERNET MARKETING QUESTIONSHere you will find information on Internet marketing and answers to frequently asked questions on the subject. Whether you are looking for more information about establishing your online presence or want to know how to get the most out of your online marketing campaign, we have the answers you are […]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1381084","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/pages\/1381084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/comments?post=1381084"}],"version-history":[{"count":4,"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/pages\/1381084\/revisions"}],"predecessor-version":[{"id":1382182,"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/pages\/1381084\/revisions\/1382182"}],"wp:attachment":[{"href":"https:\/\/eqwise.nl\/en\/wp-json\/wp\/v2\/media?parent=1381084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Why doesn’t traditional SEO work anymore?<\/h2>\n
How do you measure AI traffic to your website?<\/h2>\n
\n
bing.com\/chat<\/code> and perplexity.ai<\/code>.\n <\/li>\n\ud83d\udcca More than measuring: Strengthening SEO through seo.eqwise.com<\/a><\/h3>\n
\n
\ud83c\udf81 Try for free?<\/h4>\n
Ready for AI traffic? Score with both humans and machines <\/h2>\n
\n
https:\/\/moz.com\/blog\/how-long-does-link-building-take-influence-rankings<\/a><\/p>\n
https:\/\/www.searchenginejournal.com\/seo\/how-long-seo-takes<\/a><\/p>\nImpact of Website Speed on Conversions<\/h2>\n
Principles:<\/h2>\n
\n
Calculations:<\/h2>\n
Conclusion:<\/h2>\n
Link building anno now: how to build online authority?<\/h2>\n
Why is link building still important?<\/h3>\n
What does (and what doesn’t) work anymore?<\/h3>\n
\n
How do you tackle link building smartly?<\/h3>\n
\ud83c\udfaf Working smarter with seo.eqwise.co.uk<\/a><\/h3>\n
\n
\ud83d\udca1 Try for free?<\/h4>\n
Finally, is link building still worth it?<\/h3>\n
\n
\n
\n
\n
11-15%<\/h2>\n
Source: https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks<\/a><\/p>\n
Source: https:\/\/ignitevisibility.com\/google-ctr-by-ranking-position\/<\/a><\/p>\n\n
5-10% of your turnover<\/strong><\/h2>\n
\n