INTERNET MARKETING

Outsource SEA (Search Engine Advertising).

In today’s digital world, your company cannot afford to be invisible online. That’s where Search Engine Advertising (SEA) comes in. But should it be an internal task? Or is it wise to outsource SEA? We discuss these questions here and provide some answers.

Why outsource SEA?

Managing SEA internally can be demanding in terms of time, skills and resources. Outsourcing, on the other hand, brings the benefit of expertise, provides expert management, access to the latest tools, a fresh perspective and cost savings.
and allows you to focus on the core activities of your business.

Do YOU want to achieve the best results with SEA?

Then it is crucial to base your SEA campaigns on comprehensive analysis and adjust them continuously. This may include, for example:

• changing the bidding strategy
• adding or removing keywords
• trying out different ad texts
  
• testing target groups

This requires expertise and time, something you as a busy business owner or marketing manager would be better off investing in your own business. This is why outsourcing your SEA is an ideal solution. While you focus on running your business, our experts make sure your campaigns are maximizing rankings in search engines such as Google.

But how does outsourcing SEA work?

When we start working on SEA for you, we first discuss the biggest opportunities for your business. Then we determine the strategy and implement the campaigns. Here we have several options:

• Text ads: your ads appear above the search results in Google.
• Display ads: online banners that pop up on websites where your target audience is.
• Shopping ads: your products are displayed when someone searches for them, including relevant information to make an immediate purchase.

We select the campaign that matches your goals. We take care of setting up, analyzing and optimizing the campaign so you don’t have to worry about anything. Of course, we do keep you informed of progress.We don’t just put anything on Google Ads online when you entrust your SEA to us. We work in a very structured way.

• First, we analyze who your target audience is and how they behave online.
• We also look at your competitors’ strategies, to learn from them or take a different approach.
• Finally, we check the technology and content of your website, as this will help determine how successful your SEA campaigns are.

Trust EQwise’s more than 10 years of experience in website optimization for all aspects of your SEA.

What does your target audience search for? That’s the first thing we explore. Based on that, we provide advice that fits your situation. Some searches are exploratory, while others already lean toward a buying intent.

We create appropriate ad copy for each stage. We measure exactly what and when should be offered to turn the target audience into customers. In addition, we also take care of setting up the landing pages on your website so that potential customers land in the right place from the Google ad. After your campaigns go live, we continue to continuously optimize based on the data. Trust our experience to get the best results from your SEA!

What is the cost of outsourcing SEA?

There is no standard answer to that, because it depends on the strategy we choose together. Costs consist of what you pay Google for clicks on your ads and what we charge for our services. These two factors combine to determine what it costs to outsource your SEA. The advantage of Google Ads is that you know exactly what you are spending by setting a maximum daily budget. This allows you to keep control of your spending. Our cost depends on what we do for YOU, because our SEA strategy is always customized.

SEA is often compared to SEO, findability through organic search results.

The differences between SEA and SEO are mainly in direct costs and whether you choose a long-term (SEO) or short-term (SEA) strategy. But one does not preclude the other. In addition to SEA, you can also outsource your SEO with us. This ensures good long-term findability and optimizes your website for Google. As with SEA, you can also turn to us for a total SEO package, from powerful content creation to website optimization. We would love to help you create a successful online strategy for your business!