Online marketing agency Amstelveen
Found on Google.
Named by AI.
If your customers find your competitors first, in Google or in ChatGPT, I will first look at your existing website. Then you will see what can stay, what can be improved, and what it costs.
SEO & GEO: 3-month trial, £414 excl. VAT
£414 excl. VAT for the three months together. Unless you cancel, it then continues annually.
You answer ten short questions.
Martin de Smit
your trusted specialist since 1995
Client Results · OmniHealth
Jan–Sep 2026
+51%
revenue
+45% in bookings
- 7.4 → 4.7 average position on Google
- 54% mentioned in AI responses
Revenue and bookings: OmniHealth booking system, Jan–Sep 2026 compared to 2025. AI: 192 responses from four models, 9 Sep 2026.
How I work
Search channels we measure
8
Google, local, AI Mode.
AI: ChatGPT, Claude, and others.
Desktop and mobile separately.
Questions in the free scan
10
About your market.
About your customers.
Not just about technology.
Draft Marketing Plan
2 working days
After the ten questions.
On working days.
Free.
Reporting
12× a year
A report every month.
The same schedule.
The same data points.
Services
Four components, each with its own measurement point
Four components, one plan. For each component, I measure one thing and manage based on that.
As an online marketing agency, I bring SEO and GEOGEO GEO stands for generative engine optimisation: increasing the likelihood that AI assistants such as ChatGPT recognise and mention your business when someone asks them for advice., SEA campaigns, WordPress websites, and AIAI Computer programs that perform tasks normally requiring human intelligence, such as writing text or answering questions. marketing together into one plan.
01
SEO & GEO
Google + AI AssistantsAI Assistant An AI assistant is a chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask a question in natural language and receive a written answer.
Metric
Position + AI Mentions
RankingPosition Your position is the place your website holds in the search results for a specific keyword. Position 1 is the top organic result. at the top of Google and being mentioned by ChatGPT and Claude. A single approach to discoverability for both humans and AI.
02
SEA campaigns
Google AdsGoogle Ads Google Ads is Google's advertising system, formerly known as AdWords. This allows you to place advertisements in search results, on YouTube, and on other websites.
Metric
Cost per enquiry
Ads that focus on cost per enquiry rather than clicks. Monthly adjustments based on data.
03
WordPress Websites
Edit it yourself
Metric
Load time
A site that loads instantly, even on a phone with poor reception. You can customise the text yourself without breaking anything.
04
AI Marketing
Copywriting and editing
Metric
Time to publication
Create content faster without becoming generic. AI writes the draft, a human has the final word.
Client Result
Mentioned in 54% of AI responses regarding medical examinations
OmniHealth conducts medical examinations for shipping, inland navigation, offshore, and driving licences. The figures below come from three separate measurements: twelve months of Google Ads and GA4, the booking system from January to September, and our own measurement of AI responsesAI Answer The generated response provided by an AI assistant in answer to a query..
54%
Mentioned in responses from four AI models
192 responses to 16 questions about medical examinations (none of which mention OmniHealth by name), measured on 9 September 2026
+51%
revenue · +45% bookings
January–September 2026 compared to the same period in 2025, OmniHealth booking system, adjusted for the measurement period
+214%
Enquiries via the site
5,556 in twelve months
£0.32
Cost per click
was £1.25
OmniHealth is cited as a source in AI responses more often than the regulator ilent.nl: 122 versus 70 times, in the measurement from 9 September 2026.
Per model: ChatGPT 31%, Gemini 79%, Perplexity 48%, Claude 58%
I have been working with Martin from EQwise for some time now. He helps OmniHealth with our website, online discoverability, and everything that goes with it. I usually have no idea about all the technical terms he uses, but I do know that he delivers good work.
Sven J. Daam
doctor, OmniHealth
Read the full recommendation from Sven J. Daam
Martin thinks along with me, explains things when necessary, and tackles problems quickly. Even when something goes wrong, I can count on him. The website has improved, we are easier to find, and more enquiries are coming in.
What I appreciate is that Martin is involved and truly considers OmniHealth’s interests. The collaboration is personal and trusted. I am happy with what he does for us and wholeheartedly recommend EQwise.
Hide the full recommendation
Source: GA4 and Google Ads, twelve months compared to the twelve months prior. OmniHealth’s booking system, January–September 2026 compared to January–September 2025. The EQwise SEO & GEO platform (scan from 9 September 2026). EQwise’s own AI measurement, via the APIs of four AI models on questions formulated by EQwise. Shared with permission from OmniHealth.
How I did it: situation, intervention, progress
01Situation
A professional specialism with a narrow target group in four medical examination markets, spread across Dutch and English search queries. The ads were running at an average cost per clickCost per click What you pay each time someone clicks on your advertisement. of £1.25.
02Intervention
Campaigns restructured by type of examination. Twenty-three keywordsKeyword A keyword is the word or phrase that someone types into a search engine to find something, such as 'plumber Zaandam' or 'best savings account'. tracked across seven search enginesSearch engine A website used to search the internet, such as Google or Bing. including Google AI Mode. Furthermore, the examination pages were rewritten based on the questions customers actually ask.
03Progress
In the scan from 23 August 2026, 107 of the 117 positions found are in the top 10, and 42 are at number one. The average position is 4.7. In Google AI Mode, OmniHealth is visible for 20 of the 60 tracked search queries (scan from 9 September 2026).
Since 1995, I have worked for, among others,
Approach
What you get, in five steps
Every project runs in five steps, from the goal to the returning customer. For each step, you can see what is required of you, how long it takes, and what you get. The concept plan in step 1 is free. The subsequent steps are part of a paid project.
1Plan
Defining the goal
First, I determine what you want to achieve and who your customers are: what they search for and what they want to know before they get in touch. Every choice in the following steps can be traced back to that plan.
From you
Answer ten short questions, from memory, about 5 minutes
Duration
The concept is ready two working days after the ten questions
You get
An internet marketing plan, initially as a concept and free of charge
2Reach
Being found
I work on getting you higher in Google and mentioned by AI assistants like ChatGPT and Claude, and I run targeted advertising. I write what your customer is looking for.
From you
Provide one-time access to your site and Search ConsoleGoogle Search Console A free service from Google that shows how your website is performing in search results., then just read the monthly report
Duration
Technical gains are measurable within weeks. Positions and AI mentions usually move from month three, with six months as a fair horizon for a full picture.
You get
A monthly report in plain English: where you stand in Google and how often AI assistants mention you
3Act
Visitor becomes enquiry
Pages that answer the visitor’s question and invite contact, on a site that loads instantly.
What I measure
Visitors who take action, such as sending an enquiry
From you
Proofread and approve the new texts, about half an hour per page (approx. 2.5 hours for five pages)
Duration
Two to four weeks
You get
Your three to five most important pages rewritten, with one clear next step per page
4Convert
Enquiry becomes order
Good forms, a consistent way to follow up on enquiries, and a plan to see what an enquiry costs and which ones become an order. An enquiry can also be a phone call: your customers can also just call you.
What I measure
The cost per enquiry via the site
From you
Speaking to your customers yourself and delivering your service or product
Duration
Set up in one to two weeks; after about a month, you will see what an enquiry costs
You get
A measurement plan that shows which enquiries become orders
5Engage
Customer returns
Customers who return and recommend you: with email, reviews, and a fixed schedule for when to approach which customer.
What I measure
The number of returning customers
From you
Sending the prepared emails and review requests, about 15 minutes per month
Duration
The first calendar within two weeks, then ongoing
You get
A calendar with what you send to customers each month and when you ask for a review
Phase 1 Plan
RACE (Plan, Reach, Act, Convert, Engage) is the model EQwise works with. You don’t need to know the letters to follow the steps.
About EQwise
At this online marketing agency, you work with the specialist himself, since 1995
Martin de Smit’s agency: first website in 1995, today he ensures brands are recommended by AI assistants.
You deal directly with the specialist doing the work, without an account manager in between. This is a deliberate choice and defines the capacity of EQwise.
- You deal with the specialist, not a middleman.
- A monthly report that you can verify yourself.
- Ongoing services start with a 3-month trial, followed by a one-year term.
- You manage your site yourself: update text and pages without help.
Trained up to 2026
GEO Content Strategy and the AI-Driven Customer Journey
Agentic AI and Marketing Automation
Big 5: Certified AI Professional
AI-Powered Customer Journey
Frequently Asked Questions
Know first, decide later
Is your question not listed? Look at what I see, and you’ll get the answer backed by data.
How long until I see results?
Technical gains are measurable within weeks. Positions can also improve within a few weeks. How quickly this happens depends on many factors, such as the condition of your site, the competition for your keywords, and whether your domain is new.
How do you report on the results?
Short answer: the same overview every month in plain English, so you can see progress for yourself rather than having to take my word for it.
I consistently compare the same three things:
- Positions for keywords that generate revenue, not just the words where I happen to rank well
- AI mentions: whether assistants mention you by name in their answers, and in what context
- Traffic and enquiries, and which pages generated them
Consistent measurement every month is more important than a fancy dashboard. Changing figures and shifting definitions make reports incomparable, allowing any narrative to be spun.
What you won’t get: an export from a tool with fifty charts. What you will get: a concise document detailing what was done, what it achieved, and what happens next month. Every quarter, I review whether we are still heading in the right direction.
Is GEO not just SEO with a new name?
The basics overlap: a fast, well-structured site helps both. The difference lies in the query format and the measurement. Google provides rankings; an AI assistant provides an answer in which you are either included or you are not.
Who will I be working with during a project?
Short answer: with Martin himself. No handovers to a junior, no account manager in between.
This is a deliberate choice and defines the capacity of EQwise. A single point of contact means short lines of communication and someone who knows your site inside out. However, it also means I do not take on an unlimited number of projects at once.
In practice:
- You email or call directly, no ticket system.
- A monthly report in plain English, no dashboard for you to decipher yourself.
- The person who performs the analysis also carries it out: nothing is lost in translation.
What this requires from you: one point of contact on your side who can make decisions. Projects that stall almost always do so because of decision-making, not technology.
Am I tied into a long-term contract?
Short answer: never for longer than a year at a time. Ongoing services such as SEO & GEO, SEA, maintenance, and hosting begin with a three-month trial period. For SEO & GEO, this costs £414 excluding VAT, for sites up to 50 pages in one language and without a webshop; larger sites begin with an audit. After that, it runs a year, and you can cancel in writing (email is fine) up to three months before the end of each year.
What you always keep, even if you stop:
- Your domain, your hosting, and your content: these are in your name
- Your website, on WordPress, which another party can simply take over and manage on your domain
- The reports, the keyword plan, and the audit
- Access to your own Google accounts, which I never register in my name
EQwise software (theme, blocks, plugins) is never transferred. You may continue to use it on your own domain name, but not on another domain name. Updates are only provided with a maintenance contract.
What does take time is the build-up itself. SEO that stops after three months yields almost nothing. Not because you’re tied in, but because the clock is only just starting to tick. I say this upfront, so expectations are clear.
Curious what I see on your site?
I first look at what can be learned from your site. You will see the results before a proposal is made, within two working days.
