Introduction
Keyword research is more important than ever
The importance of keywords is often underestimated as Google and other search engines make their algorithms less dependent on them. However, we think keyword research is essential to help you identify your target audience and create content specifically for that audience.
The goal of keyword research is no longer solely to obtain a No. 1 position in Google.
It is now about getting structural growth obtained through targeted traffic on content that the searcher/customer is also searching for and which ultimately helps with conversion.
