Disavow

If you cannot have a bad link removed yourself, you can place it in a disavow file and submit it to Google. It takes some time for Google to process the file.

Disavow is intended for genuine problem cases, such as a high volume of toxic linksToxic link A link from an unreliable or spammy website that can harm your search engine visibility.. Google typically ignores ordinary low-quality links automatically.

Also known as: disavow file, Disavow Tool, reject links

See also

All technical terms