How much it costs
A rate you can verify
We charge by the hour. What you pay per hour depends on how many hours you purchase—and nothing else. We can also quote a price in advance for two services: corporate identity and SEO & GEO. For the rest, the amount depends on what we find.
A detailed report within two business days. No obligations.
Hourly rate, in four tiers
| Form | Rate |
|---|---|
| Drop-in, no appointment needed | €125 |
| 20-hour punch card, prepaid | €115 |
| Starting at 50 hours per year | €110 |
| Fixed-term monthly contract, starting at 8 hours per month | €100 |
At the lowest tier, you agree to a fixed number of hours per month for twelve months, with a minimum of eight. These rates are effective immediately.
Since 1995, we have worked for, among others,
The reasoning behind it
Why the rate varies per step
At many agencies, a sliding scale is a discount. You get it if you ask for it, if you’ve been a client for a long time, or if the conversation went well. In that case, your price depends on how you negotiated, not on what you purchased. With us, the difference lies in the purchase itself, which is why it’s listed on a page that everyone can read.
- The difference lies in how much you purchase, not in who you are. Two clients who purchase the same amount pay the same price.
- The lower the tier, the more you commit to in advance. At €125, you don’t commit to anything and decide on a case-by-case basis whether to proceed. At €115, you pay for twenty hours in advance. At €100, you agree to a fixed number of hours per month for one year.
- If you want to work on a freelance basis without a contract, you’re in the top tier. That’s a valid choice and not a penalty: you’re paying for the freedom to decide on a case-by-case basis.
- There is no negotiation. That’s not being inflexible; it’s the condition under which the rule makes sense: a rate that can be verified cannot vary from client to client.
This also answers the question that always comes up when a rate is presented without an explanation: why is it this specific amount? Not because we say so, but because you can see above which tier you fall into and why.
The hourly rate per step: the more you commit to in advance, the lower the rate.
One-time, known in advance
How Much Does a Corporate Identity Cost?
Creating a corporate identity doesn’t have to be a major undertaking. We offerOffer A component of structured data in which an offer including price is recorded. three packages, ranging from a quick and polished basic package to a corporate identity with its own brand story. Choose the option that best fits where your company is right now. You can always expand later. All prices exclude VAT.
Corporate Identity
Start
For startups and small businesses that want to project a professional image quickly.
€1,250
up to €1,750, excluding VAT
- Logo with variations: landscape, portrait, and small
- Color Palette and Fonts
- One-Page Style GuideDesign System A collection of fixed rules and components used to ensure everything is created in a consistent style.
- Three Social Media TemplatesTemplate A fixed layout used for an entire group of pages simultaneously.
- Two rounds of corrections
Ready in one to two weeks
Corporate Identity: Our Recommendation
Plus
For companies that want a single, recognizable brand identity both online and in print.
€2,750
up to €3,500, excluding VAT
- Everything from Start
- A Custom Logo
- Comprehensive Style Guide
- Templates for business cards, stationery, and presentations
- Two rounds of corrections
Ready in two to three weeks
Corporate Identity
Custom-made
For companies with more applications or their own brand story.
€5,000
as a minimum, excluding VAT
- Brand Strategy Upfront
- A set of logos and variations
- Digital and Print Materials
- To include or not to include a mascot or illustration
- A documented design system
Four to six weeks
Start and Plus have a fixed scope and, therefore, a fixed price. We use a proven process and two rounds of revisions, which allows us to deliver quickly and accurately. If you’d like additional rounds, we’ll bill them at the hourly rate listed in the pricing scale.
For a custom corporate identity, the cost depends on the scope and applications. After the initial consultation, you’ll receive a proposal with a fixed price, so you won’t have to rely on a rough estimate.
Monthly, announced in advance
How Much SEO & GEO Cost Per Month
SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. & GEOGEO Ensuring that AI assistants like ChatGPT recognise, mention, and recommend your business when someone asks them for advice. are not billed by the hour. It’s an ongoing service with a monthly fee, and it runs for a full year. But that year isn’t when you start. Below is the order in which you’ll set things up.
1You start with3 monthsA trial period costing €495, paid in advance. You sign up for the trial at the start. The same quote states that the trial will automatically become a one-year contract unless one of the parties terminates it before the end of the trial period.
2This is automatically followed by one year12 monthsIf neither you nor we terminate the agreement before the end of the trial period, the one-year term will begin. That term will be automatically renewed for one year at a time, unless you or we provide written notice of termination (email is acceptable) at least 3 months before the end of the term.
3During that year, you’ll pay€195 per monthThat’s the minimum requirement. The scan will show what’s needed beyond that.
That brings the annual total to at least €2,340. All amounts are exclusive of VAT.
The €495 trial is the starter package. It’s designed for sites with up to 50 pages, in a single language, and without an online store. You purchase it once per organization, based on the Chamber of Commerce number. If your organization has previously purchased an SEO service from EQwise, you’ll start the year right away.
Is your site larger than 50 pages, multilingual, or an online store? If so, start with the SEO and GEO auditAudit A thorough check of your website for errors and opportunities.. You’ll need to request a quoteCiting An AI assistant that uses your page as a source and typically includes a link to it. for this; we’ve intentionally not listed a fixed price. Websites vary greatly in size and complexity, and the audit includes, among other things, a competitive analysis. We can only fairly determine the cost once we’ve reviewed your site using the free website scan. The audit is followed by the standard three-month trial period, at the monthly rate determined by the audit. After that, the annual contract begins.
If the project doesn’t go ahead after those three months, you may continue to use the panelUsability Panel A group of testers, real or simulated, who evaluate your website for ease of use. survey that will be available at that time. You can read what it contains on the page about SEO & GEO.
One price for two services—and this isn’t a discounted bundle. We don’t sell SEO and GEO separately because they aren’t two separate projects. We work on the same pages, the same structure, and the same sources, whether the answer appears in Google or in an AI assistantAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language.. That’s why there isn’t a second price listed below.
So you’ll know the minimum amount before we take a look. You’ll find out exactly what your cost will be afterward: for the starter package, the monthly amount is based on the trial; for a larger site, a multilingual site, or an online store, it’s based on the audit.
The fact that the term is listed here alongside the amount—and not just in the quote—is a deliberate choice. A one-year commitment that you only come across when you’re about to sign isn’t just a detail—it’s part of the price. You’re supposed to be aware of it the moment you read the amount, even if it doesn’t take effect for another three months.
One year is the minimum because the work itself takes a year. First, you assess what’s already there; then you establish the structure; then the contentContent All content on your website, such as text, images, and videos.; and finally, the authority. A quarter yields almost nothing.
- You start with a three-month trial for €495 if your site qualifies for the starter package; otherwise, you’ll start with the audit. The annual subscription begins only if the trial is successful.
- Virtually every scan reveals more than the owner expected—not because of poor workmanship, but because the requirements change every year.
- Link building takes the most time. You don’t ask for a link from a professional blog—you earn it—and that happens on a monthly basis.
Has a plan like that ever been made for your site, and how long did it last? “Yes, and it fizzled out” is also a valid answer.
Other Services
Why there isn’t a price listed for every service
The two services listed above both have a set upfront fee, and that’s no coincidence. With a corporate identity project, the scope of work is fixed before we even know your situation. With SEO & GEO, €195 per month isn’t a total cost but a minimum fee—and you can quote a minimum fee without having seen anything yet.
With SEA campaigns, keyword research, a new website, a migration, and an internet marketing plan, it’s the other way around: your specific situation is what drives the work. How your site is structured, what content already exists, and how competitive your market is. Whether it’s been tinkered with before and by how many parties. That varies by client to such an extent that a starting price doesn’t really tell you anything meaningful.
A starting price would do one thing here: it would still change when the first proposal is made. Then you’d have remembered a number that wasn’t accurate. That’s why we take a look first. And as long as there’s no specific amount listed, you’re not committing to anything. A scan or a conversation doesn’t obligate you to anything.
01
A scan or a consultation first
You can request the free scan, or you can ask your question during a consultation. At that point, nothing is offered yet, and no amount has been determined.
02
Within two business days, you’ll know where you stand
You’ll get a sense of what’s going on, what’s weighing most heavily, and what it’s costing you right now. Even if the conclusion is that there’s not much to worry about.
03
Only then will there be a price
You’ll receive a fixed-price proposal based on the findings from step two. We’ll bill the hours beyond that at the rate specified in the tiered pricing schedule.
It’s free. You’ll get the results, even if no order comes out of it.
No surprises afterward
Additional Costs Beyond the Rate
The hourly rate and the monthly fee are what we charge for our work. Some of the costs associated with a project are not included in those figures. These are listed separately in the proposal, so that any additional charges are not revealed only when the invoice is issued.
- Advertising budget. What you purchase from Google or another platform is separate from the hours we spend on it.
- Licenses and subscriptions, such as for software on your website or for a measurement tool.
- Hosting and domain names, if you don’t already have them set up somewhere.
- Image: photograph, illustration, or stock image.
- Translation services, if your website needs to be accurate in more than one language.
The proposal specifies what is included in your case and what is not, along with which portion goes to us and which portion does not.
What we charge is listed on the left; anything beyond that is listed separately in the proposal.
Questions About Rates
Frequently Asked Questions About Our Rates
Can I negotiate the rate?
No. The rate is tied to the tiered pricing structure, and that structure is clearly outlined on this page. That is exactly why it is useful: if it varied per conversation, it would no longer tell you anything about what you are going to pay. If you want a lower rate, the path is the same for everyone—either purchase more hours or pay a portion in advance.
What is the cost of the free scan or an initial consultation?
Nothing, and there is no obligation involved. You receive the results of the scan or the consultation regardless of your subsequent decision. The hourly rate only applies once there is a formal assignment and you have signed for it.
Why is no price listed for most services?
Two services do show a price: corporate identity and SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. & GEOGEO Ensuring that AI assistants like ChatGPT recognise, mention, and recommend your business when someone asks them for advice.. For both, the scope of work is fixed before we know your specific situation. For the other five, it’s the other way around: your situation determines the work. Building a new website for a site that is technically sound is different from working on a site that has been modified by three different parties. That is why we look first—using the free scan or during a consultation—and then provide a fixed price tailored to your situation. This costs you two business days and no money.
Will I receive a fixed price or be billed hourly?
That depends on the service. For projects with a clearly defined scope, you will receive a fixed-price proposal; in these cases, the hourly rate serves as the underlying calculation unit rather than the billing method. SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. & GEOGEO Ensuring that AI assistants like ChatGPT recognise, mention, and recommend your business when someone asks them for advice. services begin with a three-month trial period for €495 (sites up to 50 pages; larger sites start with an auditAudit A thorough check of your website for errors and opportunities.) and continue on an annual basis at a fixed monthly price. Ad-hoc tasks—such as adjustments, specific questions, or research—are billed hourly according to our tiered rates.
The first step
You’ll know how much it will cost you after the first step
The amounts listed above indicate the hourly rate and the starting prices for the two services. We won’t know exactly what your question is until we’ve looked into it. We can do this through a scan or a conversation: both are free of charge, and neither requires you to commit to anything.
