Services · WordPress Websites

Charges quickly.
Technically waterproof.

Fast-loading and technically sound, built using AI agents under the direction of a single senior specialist. As a result, your site goes live faster, without compromising on quality.

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eqwise.nl

LCPCharging speed of the largest element

0.7 sGood

INPReaction Time

145 msGood

CLSVisual stability

0.01Good

The Technical Foundation

Speed and safety are not just extras

A website isn’t complete until the technical aspects are just as good as the design. EQwise treats both as a single entity, not as separate tasks.

Load time for a recent customer journey, before and after development. The two-second threshold is the standard we adhere to.

Speed

A website that loads in two seconds ranks higher on Google and keeps visitors engaged. Optimized code, images, and caching—no unnecessary plugins that slow everything down.

Safety & Maintenance

Regular updates, robust security, and a structure that scales with your business—without you having to worry about the technical details.

About 97 percent of vulnerabilities in WordPress are not found in the core, but in plugins and themes. That’s why I work with a short, fixed list of plugins that I know and keep up to date, rather than using whatever happens to be available for free.

Approach

Four Steps to a Technically Robust Website

The same sequence for each phase, so that engineering and design proceed in tandem.

Structure

Information architecture and site map optimized for SEO and user-friendliness, before anything is built.

Construction

A fast, well-organized site built using EQwise Blocks, our own block theme based on WordPress’s Gutenberg block editor, featuring only the plugins that truly add value.

Optimization

Images, code, and caching have been fine-tuned until Google’s speed scores are in the green.

Launch

A controlled go-live with redirects, monitoring settings, and a final technical check.

Computer-generated image. The agents build, measure, and secure; one specialist keeps the blueprint.

The Structure

Not a design, but a structure

A fast WordPress site is made up of seven layers, each of which performs its own function. If you skip one, it will affect the load time or security later on.

07Monitoring

06 Design

05 EQwise Blocks

04 Information architecture

03 Performance

02 Security

01 Hosting

EQwise WordPress architecture REV. A

The Menu

One menu, adapted to every screen

The menu is usually the first thing a visitor uses. They’re looking for a service, a page, or contact information, and expect to find it with a single click. If the menu doesn’t work properly on their screen, the rest of your site might as well not exist to them.

Optimization for three devices is standard: phone, tablet, and desktop. We build for five: a large phone, an unfolded foldable phone, and a small laptop—each with its own behavior. The panel adapts to any screen height and scrolls automatically, ensuring that nothing remains out of reach.

We don’t test this menu on a single page, but across the entire website. We do this at a range of fixed widths, from the narrowest phone to a large monitor, in portrait and landscape orientations, including tablets. Our agents run these tests in three browser engines, across eleven screen sizes, in 54 combinations per page. This ensures the menu continues to function properly everywhere, even after future changes.

Want to check this out for yourself? Open your site on a virtual device via BrowserStack and view the menu in the size of your choice. We’ll leave it up to our agents.

Result

A foundation you won’t have to worry about anymore

In a recent client project, nine pages from a training provider became nearly 15 times lighter. On a phone using 4G, the average load time was 1.0 seconds instead of 6.0 seconds. On desktop, it went from 4.5 seconds to less than half a second. We deliberately measure performance on mobile: Google evaluates and ranks the mobile version of your site, and for most visitors, that’s the first screen they see. For AI-generated answers, speed acts as a threshold: in an analysis of 107,000 pages in Google’s AI overviews, very slow pages performed worse, but being faster than the baseline standard did not result in additional visibility (Search Engine Land, 2026). Measured, not claimed.

Measured on a mobile device

14.9×

lighter over 9 pages

6 → 1 s

Generally usable on 4G

12.6 → 1.0 s

on the toughest page

Since 1995, we have worked for, among others,

How We Build

Built with AI support, reviewed by a human

EQwise builds and maintains WordPress sites using its own AI workflow. Routine tasks (setup, repetitive pages, updates, checks) are completed much faster, which saves you time and money.

What AI doesn’t do is make decisions. Every page, piece of text, and technical change is reviewed by Martin before anything goes live. Speed comes from the process itself, not from skipping quality checks.

The same applies to your content. Read about how Google evaluates AI-generated content and the four guidelines we follow before publishing any content.

−40%

Turnaround time for a new website

100%

Human review prior to publication

Here’s how your design comes to life

1	Design: designer or AI	With an experienced designer, or AI-generated at a very reasonable rate. You choose what fits your budget.
2	Quiz: Based on the personas	The design is reviewed in advance to ensure it aligns with your target audiences: Are the style, structure, and tone of voice appropriate?
3	Development: One-on-One in WordPress	Every design can be technically implemented in WordPress. No surprises between the sketch and the live site.

With AI agents

AI agents help build it; a specialist makes the decision

As a result, we build faster while maintaining quality.

Get from plan to page faster

AI agents prepare the design, text, and blocks while the specialist reviews them. What used to take days is now available on the test site within hours.

Every change measured

A monitoring agent checks contrast, rhythm, load time, and mobile display after each step. Nothing goes live based on a hunch.

Quality Is Still a Human Endeavor

Corporate identity, copywriting, and technical aspects follow established guidelines. The final decision and the consultation with you will be handled by a single senior specialist.

Frequently Asked Questions About Having a Website Built

Is there a question you’re missing? Include it with your free website scan, and the answer will be in the report you receive.

Do you build with a page builder like Divi, or something else?

Short answer: with EQwise Blocks, our own block theme on the WordPress Gutenberg block editor. No separate page builder plugin on top.

The reason for this choice: Gutenberg blocks are what WordPress itself provides, rather than a separate layer added as a plugin. This eliminates a dependency on another party that controls its own updates and support. Color and size in a block theme come from one central source, not from each page individually. A deviation from the brand identity is therefore no longer a forbidden action, but a choice that the system simply does not offer.

If your current site works with Divi, Elementor, or another builder, we evaluate the best starting point for each situation. Sometimes continuing development is fine, sometimes it costs more than starting over. You will hear this from us before anything is built.

What applies in any case: you keep the key. WordPress is not a subscription platform where your content is stuck, and you can take your site to another party without starting over.

How does EQwise help with planning?

It begins with an introductory meeting about your challenges, your target audience, and the data you already have. We then develop the plan and review it with you in a session, ensuring it is clear within your organization who handles which tasks. You receive it as a working document, not as a one-off report. We periodically evaluate what the figures show and make adjustments where necessary.

How long does it take to build a new website?

Short answer: for an average business site, you should expect four to six weeks, from structure to launch.

This timeframe applies if the content is ready or if we write it together according to schedule. In practice, delays are rarely caused by technical issues but almost always by content. Think of texts that still need to be written, photos that are not yet available, or an approval round that is pending.

Roughly the phasing:

Week 1: structure, keywords, and URL inventory: what stays, what is merged, what can be removed
Week 2–3: design and the first pages, for approval
Week 4–5: the rest of the pages, technology, and redirects
Week 6: testing, launch, and measurement

You will receive a customized schedule in the free scan. If it concerns a large site with hundreds of pages, the initial inventory is more extensive and the timeline will be longer. But you will know that in advance.

How much money should I spend on building my new website?

Short answer: from a few hundred euros to tens of thousands. That spread says more about the project than the builder. The question that determines the price is not “how many pages” but “what should happen when someone visits the site.” A brochure is cheap. A site that needs to generate leads is not.

Three things determine the price in practice. What the site needs to do: a contact form is different from a quote module or a webshop. How much needs to be created from scratch: copy, photos, and a brand identity that don’t exist yet cost more than rebuilding an existing site. And who maintains it afterwards: a site you can update yourself is more expensive to build and cheaper thereafter.

Where you shouldn’t cut corners: speed, mobile readability, and findability. These three are part of the foundation. Building them in later costs more than including them from the start, and until then, you pay every month in missed leads.

The most expensive website is the cheap one that yields no results. Therefore, don’t calculate in construction costs, but in what a single new customer is worth to you. Once you know 그 number, you’ll know within minutes what budget is justifiable.

I have just finished my new website. What should I arrange first for my internet marketing?

Short answer: arrange the foundation first, then the traffic. Without a foundation, everything you spend afterwards evaporates.

The order we maintain:

Technical: the site loads quickly on a phone and Google can read all pages.
Measurement: Google Analytics and Google Search Console are active, and an inquiry counts as a conversion. Without that, you are steering by feel.
One clear step per page: every page shows what happens when you click. Try it yourself, with one hand, on your phone.
Google Business Profile: complete and up-to-date, if you have a service area.
Pages per service: a dedicated page for every item you sell, written around what customers actually type in.

Only then do you choose channels. Advertisements deliver visitors quickly. Visibility builds more slowly and remains stable. Before you start, determine what an inquiry is allowed to cost you. Without that figure, you cannot judge whether something is working.

Isn’t a WordPress site always slow?

Short answer: no. Slowness is a result of how a site is built, not WordPress itself.

You often read that a WordPress site takes three to six seconds to load, even after optimization. That is true for a site with a heavy theme, twenty plugins, and images that no one has compressed. That describes most WordPress sites, so it is a fair observation. However, it is not a characteristic of the platform.

In a recent client project, we went from 6.0 to 1 second, with all three Core Web Vitals in the green. Same CMS, but with a short plugin list, optimized images, and proper caching.

A site without a CMS will always be lighter, that is true. The question is whether that final half-second is worth more to you than being able to manage your own content.

Should I have my website built entirely by AI instead of WordPress?

Short answer: AI is how we build; WordPress is what we build on. They are not competitors.

A site that AI writes entirely in code, without a CMS, is indeed lighter and faster. That is not marketing hype; it is a fact. But you pay for that speed with something else: you can no longer access it yourself. Changing a price, adding a page, or fixing a typo must then be done via the developer or an AI tool. Without one of those two, you are at a standstill.

We also use AI for most of the work, but we deliver the final product in WordPress. This allows you to retain three things you would lose with a code-only site: you can edit your own text; any WordPress developer in the Netherlands can take over the site; and connecting your accounting, newsletter, or webshop is a matter of configuration rather than programming.

When a site built entirely in code is the better choice: a small site that rarely changes and where speed is the only criterion. In that case, you do not need to be able to update it yourself. We will tell you so then.

What are the main objectives of a business website?

Short answer: a business website has three objectives, in this order: being found, building trust, and delivering a lead or sale. Everything that follows serves those three.

Being found: the right people find you, in Google and in AI assistants.
Building trust: a visitor who doesn’t know you must find everything on the page they need to believe you.
Delivering a lead or sale: the page makes it clear what the next step is and how significant it is.

Information, customer service, and brand awareness are means to those three. They are rarely an objective in their own right.

Choose one primary objective per page. A page that tries to do everything at once is clear to no one. And give every objective a number: visitors, leads per hundred visits, cost per lead. An objective without a number cannot be adjusted.

What happens after the launch?

Short answer: updates, security checks, and periodic performance checks, so that the score you receive upon delivery remains the same.

A website is not a product but an installation: it ages if you do nothing. Plug-ins get updates, WordPress gets security patches, and pages that load quickly today become slower as content is added.

What maintenance includes:

Updates of WordPress, theme, and plug-ins. Tested before they go live, not implemented blindly.
Security: monitoring and backups, so there is always a way back
Speed: periodic measurement, because load time creeps up
Visibility: checking if pages remain indexed and if no links break

The latter is the part most often skipped and costs the most if it goes wrong.

What happens to my Google rankings when I have my website renewed?

Short answer: they are maintained if every URL with rankings is migrated one-to-one. If this goes wrong, your organic traffic can drop significantly. That is not always repairable.

A position is not tied to your page, but to the address of that page. Everything a page has built up over the years is linked to that single URL. If the address changes without the new destination being communicated, that page starts from scratch. It doesn’t matter how beautiful the new site is.

The same applies to external links. A trade journal that linked to your services page four years ago won’t adjust that link because you have a new site.

The rules we stick to

URLs with positions remain unchanged. Don’t make them prettier, don’t make them shorter, don’t just clean them up.
If a URL must change, we redirect it one-to-one to the new page that is content-wise closest.
If pages merge, we choose the primary one. The rest redirect there, so the built-up value comes together instead of fragmenting.
Pages that can go, really can go. Not everything deserves a redirect.

Where it goes wrong in practice

Redirecting everything to the homepage. Google reads that as “this page no longer exists.”
Chains: old redirects to new, new redirects to newer.
Temporary instead of permanent redirects.
Forgetting variants: with and without trailing slash, with capital letters, with search parameters, and other language versions.
Only thinking about pages, while images and PDF files also have addresses that come from somewhere.

And the honest part: this is not always reversible. If the old structure is still known and the error is found quickly, it usually recovers largely. But if the old site is already gone and no one recorded which URLs existed, then part of it is permanently lost. That’s why the initial inventory is not a formality: that document is exactly what allows an error to be fixed afterwards.

What happens to my website if you stop?

Short answer: you are not stuck. Your site runs on WordPress, so any other developer can take it over and manage it on your domain.

This is the question you should ask every website builder—especially if someone offers you a site consisting entirely of custom code. That code is your property, but owning something that no one else can maintain does not help you if the builder stops or is too busy.

WordPress runs on more than four out of ten websites worldwide. That means there are thousands of people in the Netherlands who can take over your site tomorrow. Your domain, your hosting, and your content are in your name, not mine.

One thing does not move to another domain name: the EQwise software (theme, blocks, plugins) is linked to your domain name. Everything continues to work on your own domain. Updates for that software are only provided with an EQwise maintenance contract.

The same applies to your content. It’s in a CMS you can access yourself, and not in code you have to have someone else change.

What should I look for when choosing a party for a new website?

Short answer: do not just look at the price and the design. Look primarily at whether there is an underlying plan that extends beyond the delivery date.

Almost every proposal for a new website states what the site will cost, what it will look like, and when it will be ready. What is rarely included: which pages should disappear, what your competitors are doing, and where you want to be in two years.

That’s not because it’s unimportant. It’s because it doesn’t fit in a quote that lands on your doorstep within a day.

Why it matters

An outdated-looking site is rarely where you are losing revenue. More often it lies in things you cannot see. For example, pages that are not in the index, a click-through rate that yields nothing, or a brand name that too few people know. A new coat of paint changes none of those things.

What it does change:

Knowing which pages should stay, which should merge, and which can go
Building authority in a market where the competition has been doing so for years
Being found where people will search soon, even if that’s no longer Google
Converting visitors into requests, instead of just bringing in more traffic

Traffic is only half the story

More visitors without better conversion yields little. A new site is exactly the time to improve both. You do this with one clear next step per page instead of five equivalent buttons. Also with forms that are short enough to complete, and by measuring what visitors actually do. Those who focus solely on visitor numbers pay for traffic that yields nothing.

Concrete questions you can ask any provider: which of my current URLs have positions, and what happens to them? What do you expect to be measurably different in twelve months? And how often do we check together if that’s correct?

Why does the RACE framework work?

Short answer: because it forces you to see where the customer journey breaks down, instead of tinkering everywhere at once.

The RACE framework consists of five steps: Plan, Reach, Act, Convert, and Engage. Plan comes first: what do you want to achieve and which metrics belong with that. The other four are the phases of the customer journey, each with its own question and its own metric.

An example. A site with many visitors and few inquiries does not have a reach problem. The issue lies with Act or Convert: the page is not convincing, or the step to an inquiry is too large. More ads make that more expensive, not better.

This is how we use it:

Plan: what do you want to achieve and which metrics belong with that?
Reach: are you being found, in Google and in AI assistants?
Act: what does the visitor do after the first page?
Convert: how many visits lead to an inquiry or sale?
Engage: does the customer return and do they recommend you?

The framework therefore determines the order of the work. You establish what you measure for each step. After that, you know where the next dollar should go.

Free Website Scan

Have the technical aspects of your current site checked first

You’ll get a clear overview of your current site’s loading times, weaknesses, and security risks. You’ll also receive honest advice on whether it’s worth continuing to build on the existing site or if starting from scratch is a smarter choice.