Services · SEA Campaigns
More leads.
Lower cost per lead.
Advertising without a clear cost per lead is like gambling with your budget. EQwise builds Google Ads campaigns with a clear structure, makes monthly adjustments based on data, and shows you exactly what each euro delivers.
A detailed report within two business days. No obligations.
COST PER LEAD, 90 DAYS
€34.80→ €18.40
As measured in Google Ads, excluding VAT.
Search Campaign −18%
Remarketing −24%
Shopping −31%
Understanding SEA
What Is Search Engine Advertising?
Search Engine AdvertisingSEA Paying to appear at the top of Google with an advertisement. is the paid promotion of your business on search engineSearch engine A website used to search the internet, such as Google or Bing. results pages. This includes pay-per-clickCost per click What you pay each time someone clicks on your advertisement. (PPC) ads, CPM impressionsCPM What you pay for every thousand times your advertisement is shown, even if no one clicks., and more.
With SEA, your business appears at the top of search resultsSearch Results The page containing links and advertisements that you see after searching for something on Google.: more visibility, traffic, and conversionsConversion The moment a visitor does what you hope for, such as calling, filling out a form, or making a purchase.. Plus, it’s cost-effective because you only pay when someone clicks on your ad.
Why Outsource?
Making continuous adjustments requires both expertise and time
Managing SEA in-house is demanding in terms of time, skills, and resources. Outsourcing provides expertise, professional management, access to the latest tools, and a fresh perspective, while allowing you to focus on your core business.
The best results come from continuously making adjustments based on analysis. That means adjusting the bidding strategyBidding Strategy The way Google determines for you how much you want to bid per click., adding or removing keywordsKeyword The word or phrase that someone types into a search engine., trying out different ad copies, and testing target audiences.
✓Text ads: recognizable as ads appearing among the results in Google
✓Display adsDisplay Advertisement A visual advertisement that appears on other websites or within apps.: banners on websites where your target audience is active
✓Shopping adsShopping Ad An advertisement in Google featuring a product photo, price, and store name.: your products appear right away when someone searches
How the auction works
Your position isn’t just a bid; it’s a bid multiplied by quality
Google calculates your ad position as bid multiplied by quality score. If you focus solely on bid, you’ll pay too much for too little. The right side of the scale is where the profit lies.
Approach
Our Structured Approach
First, we’ll discuss your biggest opportunities, followed by strategy and execution. We’ll analyze your target audience and their online behavior, examine your competitors’ strategies, and review your website’s technical aspects and content. You can rely on EQwise’s extensive experience with website optimization. We translate search intent at each stage into appropriate ad copy, set up landing pages, and continuously optimize them based on data after launch.
Measurement and adjustment alternate on a monthly basis.
Frequently Asked Questions About Outsourcing SEA
Is it better to advertise or invest in SEO?
Short answer: advertising for the short term, visibility for the long term, and in practice both in a shiftingCLS The extent to which page elements shift while it is loading. ratio.
They do different things. Ads deliver traffic tomorrow and stop the day you turn off the tap. Visibility takes months before anything happens and then largely remains. Weighing one against the other is therefore the wrong question.
The distribution that usually works:
- First months: the focus is on ads to bridge the period in which organicOrganic traffic Visitors who arrive at your site through a standard search result without you paying for that click. positionsPosition The location where your website appears in search results, for example, spot 3. still need to grow. At the same time, SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. work begins, as it needs those months.
- After about six months: the first organic positions start coming in, and the ad budget can be lowered for the words where you start ranking yourself.
- Afterwards: use ads strategically for what is difficult to win organically, or for campaigns and peak moments.
What you want to avoid is only advertising for years. Then you are renting traffic without ever building anything, and every euro you don’t spend immediately results in one less visitor.
You can entrust both to us: alongside SEASEA Paying to appear at the top of Google with an advertisement., we work on your visibility in Google and AI assistants.
What does outsourcing SEA cost?
Short answer: Outsourcing SEASEA Paying to appear at the top of Google with an advertisement. involves two costs: the ad spend you pay directly to Google, and our time for setting up and optimizing your campaigns.
You maintain full control over the ad spend. In Google AdsGoogle Ads Google's advertising system, formerly known as AdWords., you set a maximum daily budgetClick Budget The amount you pay directly to Google for clicks on your advertisements., so you know the upper limit of your expenditure in advance. How far that budget takes you depends on the cost-per-click in your market. It also depends on how well your ads and landing pagesLanding Page The page a visitor arrives at after clicking on a link or advertisement. align with the search intentSearch intent What someone actually aims to achieve with a search query..
Our fees depend on the scope of work, as every SEA strategy is custom-made. An account featuring a single service in one region requires less work than campaigns for multiple products, target audiences, and countries. This is why the rates page does not list a fixed amount for SEA, but rather the hourly rate we use for calculations.
Factors that are always taken into account:
- Setup: keywordsKeyword The word or phrase that someone types into a search engine., campaign structure, ad copy, and trackingTracking Recording what visitors do on a website, such as which pages they view and what they click on. settings
- Optimization: adjusting bids, search terms, and copy based on data
- Landing pages: a click only delivers results if the page behind it is persuasive
Would you like to know the costs for your specific situation? In the free scan, we first examine your current setup and identify opportunities. Afterward, you will receive a proposal with a fixed price.
What is a realistic advertising budget to start with?
Short answer: enough to learn what works within a month. Below that threshold, you are buying noise instead of insight.
How much that is depends on the cost-per-click in your market. The calculation that matters: you need several dozen clicks per month per keywordKeyword The word or phrase that someone types into a search engine. group before you can draw any meaningful conclusions. If you are in a market where a click costs three euros, you will end up with a different amount than at thirty cents.
What we advise in practice:
- Start narrow. One service, one region, and keywords with the clearest purchase intentSearch intent What someone actually aims to achieve with a search query.. It is better to do three keywords well than thirty halfway.
- Expect it to take two to three months before the account is fully optimized. The first month is almost always the most expensive per leadLead Someone who has shown interest and left their contact details, for example via a form or a phone call..
- View advertisements as rent. As soon as you stop, the traffic stops. Therefore, build your visibility at the same time; otherwise, you will continue to rent year after year.
And if the budget is too tight to do both: then visibility is the investment that lasts.
Why should I outsource SEA instead of doing it myself?
Short answer: because Google AdsGoogle Ads Google's advertising system, formerly known as AdWords. is built in such a way that it is easy to lose money and difficult to achieve a return.
The interface directs you toward broad settings and automated campaigns. That works well for Google and rarely for a small budget. Most self-built accounts we take over have the same three problems: keywordsKeyword The word or phrase that someone types into a search engine. that are too broad, no negative keywordsExclusion List A list of keywords for which your advertisement should specifically not appear., and inaccurate conversionConversion The moment a visitor does what you hope for, such as calling, filling out a form, or making a purchase. measurement.
The latter is the worst. Without reliable conversion measurement, you are managing based on clicks instead of inquiries, and then you are optimizing in exactly the wrong direction.
What outsourcing delivers:
- Cost per leadLead Someone who has shown interest and left their contact details, for example via a form or a phone call. instead of cost per clickCost per click What you pay each time someone clicks on your advertisement. as a key metric
- Negative keyword lists that grow, so you don’t keep paying for search queries that never result in customers
- Ad copy that aligns with the landing pageLanding Page The page a visitor arrives at after clicking on a link or advertisement., as that is where the most profit is made
- Monthly adjustments instead of ‘set it and forget it’
What it does not solve: a landing page that is not convincing. Sending paid trafficPaid traffic Visitors who arrive at your site through an advertisement. to a page that does not convert is the most expensive way to discover that your page does not convert.
Ready to reach your target audience effectively?
Save money and reach your target audience efficiently with professional search engine ads. Contact us for more information.
