Corporate Identity
What is Corporate Identity?
The visible design of a brand: logo, colours, typography, visual language and their consistent applications.
Also known as: corporate identities
A corporate identity translates the brand identityBrand Identity What a brand is: core values, mission, personality, tone, the story behind it, and what it evokes in the target audience. into visuals. Therefore, first establish the brand identity and then design the corporate identity; a strong corporate identity cannot compensate for a weak identity.
See also
- Accent Colour
- The striking colour in a corporate identity that draws attention, for example for buttons.
- Brand Identity
- What a brand is: core values, mission, personality, tone, the story behind it, and what it evokes in the target audience.
- Theme
- The design package that determines the appearance of a WordPress site.
