About EQwise
Thirty years of experience.
A single point of contact.
Martin de Smit’s agency. In 1995, he built his first website; now he ensures that brands are recommended by AI assistants. You connect directly with the specialist—no account manager in between.
Direct lines of communication. You’ll always speak with the same specialist.
Timeline
Thirty Years of Pioneering Innovation
Over thirty years of experience
- 1995 : Founding of VF Services, one of the first internet agencies in the Netherlands.
- 1995 : Yahoo! becomes a company, and Internet search takes off.
- 2000 VF Services will continue under the name EQwise.
- 2001 Intranet for adidas, integrated with Windows NT security.
- 2007 : The iPhone is released, and the Internet goes mobile.
- 2008 Local TV station for the De Baarsjes district, including the production of its own films.
- 2009–2026 Various SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. and SEASEA Paying to appear at the top of Google with an advertisement. campaigns.
- 2020 Online marketing for Tapperuse, the app that lets you pay by the minute at amusement parks, gyms, and saunas.
- 2024 : Google introduces AIAI Computer programs that perform tasks normally requiring human intelligence, such as writing text or answering questions. summaries.
- 2025 Big 5 Certified AI Professional at MMC Learning.
- 2026 AI-powered website development, SEO, and GEOGEO Ensuring that AI assistants like ChatGPT recognize, mention, and recommend your business when someone asks them for advice. on a proprietary WordPressWordPress The world's most widely used system for building and managing websites. block system.
Since 1995
More than thirty years of pioneering work on the Internet
That history isn’t just trivia; it’s reflected above all in the way we work. Anyone who’s been watching for this long recognizes patterns: which technical choices come back to haunt us later, which hype eventually blows over, and which shifts in search behavior actually call for action. A project like click.nl, once the world’s first online modeling agency, was uncharted territory at the time. Today, that sense of what’s coming is exactly what you’ll find at the table.
For you as a client, that means peace of mind above all else. A single point of contact who oversees technology, contentContent All content on your website, such as text, images, and videos., and search engineSearch engine A website used to search the internet, such as Google or Bing. visibility—and who doesn’t immediately tout every new development as a revolution. We build what stands the test of time. That means a technically sound website, content that takes your field seriously, and growth that you’ll still be able to account for two years from now. From an online store to an international platform, from Google to an AI assistantAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language.. What we don’t do: run marketing campaigns on a system that we can see won’t make it. In that case, we’ll tell you first what needs to be done.
We build things that keep working.
Martin de Smit, founder
Since 1995, we have worked for, among others,
How We Work
Eight disciplines, one workbench
Experience only becomes valuable if you keep track of it. Eight workstations, all at the same bench. What’s created at one is tested at another.
What We Stand For
Three Promises to Every Customer
Measurable results
No vague language—just numbers. Once the trackingTracking Recording what visitors do on a website, such as which pages they view and what they click on. system is up and running, you’ll see exactly what our efforts yieldROI The return an investment generates in relation to its cost. in terms of traffic, rankings, and inquiries. Setting that up takes time and resources, which we’ll discuss with you in advance.
Honest and Clear
Direct communication, clear agreements, and advice you can understand right away. We translate complex digital challenges into simple, effective solutions.
Ready for AI
We’ll make sure you’re found not only on Google, but also on ChatGPT and in AI directories. SEO and GEO under one roof—provided your system can handle it. If not, we’ll let you know in advance.
Frequently Asked Questions About Working with EQwise
Am I tied to a long-term contract?
Short answer: never longer than a year at a time. Ongoing services such as SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. & GEOGEO Ensuring that AI assistants like ChatGPT recognize, mention, and recommend your business when someone asks them for advice., SEASEA Paying to appear at the top of Google with an advertisement., maintenance, and hostingHosting The location, a server at a company, where your website is stored and from which it is delivered. start with a three-month trial period. For SEO & GEO, this costs €495 for sites up to 50 pages in one language and without a webshop; larger sites start with the auditAudit A thorough check of your website for errors and opportunities.. After that, it runs annually, and you can cancel in writing (email is fine) up to three months before the end of each year.
What you keep in any case, even if you stop:
- Your domain, your hosting, and your contentContent All content on your website, such as text, images, and videos.: these are registered in your name
- Your website, on WordPressWordPress The world's most widely used system for building and managing websites., which another party can simply take over and manage on your domain
- The reports, the keywordKeyword The word or phrase that someone types into a search engine. plan, and the audit
- Access to your own Google accounts, which we never put in our name
The EQwise software (themeTheme The design package that determines the appearance of a WordPress site., blocksGutenberg The default WordPress editor where you build a page using individual blocks., plugins) never transfers. You may continue to use it on your own domain name, but not on a different domain name. You only receive updates with a maintenance contract.
What does take time is the build-up itself. SEO that stops after three months yields almost no results. Not because you are stuck, but because the clock is only just starting to tick. We state this upfront to ensure expectations are managed correctly.
How do you report on the results?
Short answer: the same overview every month in plain language, so you can track progress instead of having to assume it.
We consistently compare the same three things:
- Rankings for keywordsKeyword The word or phrase that someone types into a search engine. that generate revenue, not for words where we happen to score well
- AI mentionsMention A place where your business name is mentioned, with or without a link.: whether assistants mention you by name in their answers, and in what context
- Traffic and inquiries, and which pages generated them
The same measurement every month is more important than a pretty dashboardDashboard A screen that clearly organizes and displays the most important figures.. Changing figures and definitions make reports incomparable, and then any story can be told.
What you don’t get: an export from a tool with fifty charts. You do get a short document detailing what was done, what it yielded, and what happens next month. Every quarter, we check if the direction is still correct.
How long until I see results?
Technical gains are measurable within weeks. Rankings and AI mentionsMention A place where your business name is mentioned, with or without a link. typically start moving from month three, with six months as an honest horizon for a complete picture.
Is GEO not just SEO with a new name?
The basics overlap: a fast, well-structured site helps both. The difference lies in the query format and the measurement. Google provides rankings; an AI assistantAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language. provides an answer in which you are either included or you are not.
We operate in a regulated sector. Can you work with that?
Short answer: yes, provided you maintain control over the contentContent All content on your website, such as text, images, and videos. and we know where the boundaries lie.
In regulated sectors, the text itself is a risk. A sentence that overpromises, a missing disclaimerDisclaimer A short text indicating what a company is not responsible for or which limitations apply., or an unsubstantiated claim. These are not SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. questions but complianceCompliance Ensuring that a company adheres to laws, regulations, and internal agreements. matters, and they are your responsibility.
How we organize this: we provide the content, you or your compliance department approves it, and only then does it go live. We set up fixed texts, such as disclaimers, in a way that ensures they do not accidentally disappear during an update.
An honest caveat: this makes the process slower than for the average client. Expect an extra round of reviews per publication. That is the price of avoiding trouble.
What do you expect from me during a project?
Short answer: decisions and professional expertise. The execution is up to us.
Projects that stall almost never stall on technology. They stall because a text waits three weeks for approval, or because no one can say which service is most important.
Specifically, we ask for:
- One point of contact who can make decisions without having to consult internally first
- Professional expertise: we can write, but you know what customers actually ask and what makes them drop off
- Access to the site, Search ConsoleGoogle Search Console A free service from Google that shows how your website is performing in search results., and AnalyticsGoogle Analytics A free measurement tool from Google that tracks how many visitors your site has and what they do., or the willingness to set them up
- A response within a week to what we present. Faster is fine; later adds to the turnaround time
What we don’t ask of you: that you understand SEOSEO Everything you do to improve your visibility in Google without paying for advertisements.. That is exactly why you hire us.
Who does the work?
One senior specialist, from planning to execution. No account manager between you and the work, and no juniors doing the actual heavy lifting.
Who will I be working with during a project?
Short answer: with Martin himself. No handovers to a junior, no account manager in between.
This is a conscious choice and represents the limit of what EQwise can handle. A single point of contact means short lines of communication and someone who knows your site inside out: but it also means we do not take on an unlimited number of projects simultaneously.
In practice:
- You email or call directly, no ticket system.
- A report in plain English every month, no dashboardDashboard A screen that clearly organizes and displays the most important figures. you have to figure out yourself.
- The person who performs the analysis also executes it: nothing is lost in the handover.
What that requires from you: one point of contact on your side who can make decisions. Projects that stall almost always stall on decision-making, not on technology.
About the images on this site
Some of the illustrations and images on this site were created using AI, including the images featuring robots. All images were selected and reviewed by EQwise.
Shall we get to know each other?
Stop by for a cup of coffee in Amstelveen—no strings attached—or give us a call. Or request a free website scan to see right away where your opportunities lie.
