In the past, repeating a keywordKeyword The word or phrase that someone types into a search engine. as often as possible was an effective strategy. Today, Google viewsImpressions The number of times your site was displayed in search results. this as excessive, and it can actually negatively impact your rankings.
One keyword or a set of related keywords per page is usually sufficient. Incorporate them naturally into your contentContent All content on your website, such as text, images, and videos..
