Page AuthorityAuthority How much trust search engines and AI have in your website. is calculated using a formula from the EQwise SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. & GEOGEO Ensuring that AI assistants like ChatGPT recognize, mention, and recommend your business when someone asks them for advice. platform. It takes into account internal linksInternal link A link from one page on your site to another page on your site. to a page, the authority of the pages linking to it, and the number of outbound links. It follows the same principle as Google’s PageRankPageRank The method Google uses to calculate a page's value based on the links pointing to it., but applied to a single site.
The pages with the highest scores are the best places to link to your landing pagesLanding Page The page a visitor arrives at after clicking on a link or advertisement..
Also known as: page-authority, pageauthority
