Brand Identity
What is Brand Identity?
What a brand is: core values, mission, personality, tone, the story behind it, and what it evokes in the target audience.
Also known as: brand identities
Brand identity is broader than corporate identityCorporate Identity The visible design of a brand: logo, colours, typography, visual language and their consistent applications.: the corporate identity is its visible part.
See also
- Corporate Identity
- The visible design of a brand: logo, colours, typography, visual language and their consistent applications.
