Free Website Scan
Find out where you stand within two business days .
You’ll receive a detailed report: how you’re currently ranking on Google, how AI assistants describe your brand, and which three improvements will yield the greatest results. In plain language, not in tool-generated reports. If your system is structurally hindering your SEO, that will be noted as well. In that case, continuing to build on it would be a waste of your money.
Free and with no obligation. You’re under no obligation.
Your three improvementsExample
1Service pages fail to address the questionBiggest opportunity, least work
2Mobile loading time is too longCosts both ad positions and bids
3AI assistants don’t call youCompetitors do, in 4 out of 5 cases
The scan
Seven tools, one report
Seven different perspectives examine the same site simultaneously—not one after another, but all at once. The result is not a list of findings, but three priorities.
What the scan tells you
Insight on Three Fronts
SEO Health
Where your site is falling short in Google and which rankings are within reach. We’ll take a quick look at your backlinkBacklink A link on another website that points to your website. profile.
Speed and Technique
How fast your site loads and whether there’s anything broken that drives visitors away before the page loads.
Being Found in AI
Whether your name already appears in ChatGPTChatGPT OpenAI's AI assistant, which allows you to ask questions and receive answers in natural language.’s responses and AIAI Computer programs that perform tasks normally requiring human intelligence, such as writing text or answering questions. summaries, and how far you are from that.
This is the free quick scan. If you want the full picture, choose the SEO and GEO audit.
Since 1995, we have worked for, among others,
Here’s how it works
Three Steps to Understanding
- Requests. Please send us your website address using the form below or give us a call.
- We scan. We’ll review your site and compile our findings.
- Report and interview. You’ll receive a clear explanation of the three most important areas for improvement during a brief conversation. And if your system isn’t going to make the cut, you’ll be told that, too.
Frequently Asked Questions About the Free Website Scan
Am I committed to anything if I request the free scan?
Short answer: no. You will receive the report, and what you do with it is up to you.
There is no obligation to take a call and no automatic follow-up. If you want to implement the report yourself or give it to your current agency, that is perfectly fine: the findings are yours.
Why we offerOffer A component of structured data in which an offer including price is recorded. it: it is the fairest way for both sides to start. We see if we can be of service to you, and you see how we work without it costing you anything. If a partnership results from it, it is based on data rather than a quoteCiting An AI assistant that uses your page as a source and typically includes a link to it. that was rushed out in a day.
How does the free scan differ from the paid audit?
Short answer: the scan shows where the issues lie; the auditAudit A thorough check of your website for errors and opportunities. explains why and what it will cost to resolve them.
| Free scan | SEOSEO Everything you do to improve your visibility in Google without paying for advertisements. and GEO auditAudit A thorough check of your website for errors and opportunities. | |
|---|---|---|
| Turnaround time | two business days | one to two weeks |
| Depth | the three biggest bottlenecks | every component with a score |
| KeywordsKeyword The word or phrase that someone types into a search engine. | a sampleSample A portion of the whole that you examine to draw conclusions about the whole. | full research with KEI weightingKEI A score that indicates whether a keyword is worthwhile: high search volume and low competition. |
| Competition | who is outranking you | why they are outranking you |
| Result | you’ll know if it’s worth the effort | an action list prioritized by ROIROI The return an investment generates in relation to its cost. |
The scan is intended to facilitate decision-making. The audit is the document you use to get to work, whether that is with us or someone else.
What do I get with the free website scan?
Short answer: a concrete report within two business days. It shows where you currently rank in Google, how AI assistantsAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language. perceive your brand, and which three improvements will yieldROI The return an investment generates in relation to its cost. the best results.
No sales pitch, just data. What we look at:
- PositionsPosition The location where your website appears in search results, for example, spot 3. for keywordsKeyword The word or phrase that someone types into a search engine. that generate inquiries in your market, and who is currently outranking you
- Technical: load timeLoad time The time it takes for a page to become visible and usable., indexabilityIndexing The process of including your page in a search engine's database so that it can be found., mobile display, and the factors holding search enginesSearch engine A website used to search the internet, such as Google or Bing. back
- AI visibilityAI Visibility How frequently and effectively your business appears in the responses provided by AI assistants.: what ChatGPTChatGPT OpenAI's AI assistant, which allows you to ask questions and receive answers in natural language. and similar assistants are actually saying about you now, and whether your site lets them in at all
- ConversionConversion The moment a visitor does what you hope for, such as calling, filling out a form, or making a purchase.: whether incoming visitors find a clear next step
What you don’t get: an automatically generated fifty-page report where you have to distill the priorities yourself. You do get a short list prioritized by ROIROI The return an investment generates in relation to its cost..
And if the scan shows that your current system is technically unsuitable for rankingPosition The location where your website appears in search results, for example, spot 3., we will tell you that too. It’s unpleasant to hear, but better than discovering a year later why you aren’t making progress.
Request the scan
Enter your information, and we’ll let you know where your biggest savings are.
Off the top of your head is good enough.
Don't look anything up. If a number really matters, we'll figure it out. In your plan, you'll see for each number whether it was measured or whether it was your estimate.
Do you have just a minute? Then you can also choose Have only the technical aspects measured: three questions, no marketing questions. You’ll receive the assessment results along with our evaluation; the marketing plan is part of this comprehensive process.
At the end, we’ll ask for your work email address. This ensures your proposal reaches the right company, and we’d prefer that competing agencies not see it. If you only have a Gmail address, you can simply continue.
What is the address of your website?
This is optional, and you don't have to provide any information to use it. If you fill it out, you'll immediately see what we see.
What you'll notice right away here:
- Whether people can find you by your name and your field, both on Google and in AI-generated answers
- What Your Competitor Does That You Don't
- How fast your site loads on a phone, in seconds, compared to the standard
- Whether Google understands who you are and what you do, or just sees text and images
- Which of your pages Google knows about and which ones it skips
- Whether any links are broken, and whether there are errors on your site that you can't see yourself
- And what's in good condition and therefore doesn't need to be addressed
For each item, we list the standard we used to measure it and the date of the measurement. If your site has more than one language, we also check whether the translation lags behind the original.
We apply the same standards to our own site. The results are listed there, along with the date we resolved each issue. The issues include insufficient contrast on our menu links, buttons that are smaller than the minimum size, two h1 headings, and “admin22” listed as the author in our own source code.
Your plan so far
This fills in automatically as you enter your information. What’s written here will appear verbatim in your draft plan. We’ll research and calculate the rest.
Part 1: The First Ten
about 4 minutesWhat does your company do?
One sentence is enough.
Who do you work for?
How do you attract new customers these days?
Check off everything that applies. If you're not sure, choose what you think is right. If you don't know where your customers come from, you won't know what you're losing if something changes.
Through people
Via search
Through our own channels
And which one is the most profitable?
One tap. This shows just how dependent you are on a single source.
What do you want to have accomplished in a year?
A maximum of three.
How many requests do you currently receive per month through your website?
Let us know what works best for you: a phone call, a form, or an email.
At business service providers, about 6 out of every 100 visitors make a request. More than half of them call instead of filling out a form. If you only count the forms, you’re missing out on about half the opportunities. Ruler Analytics, Conversion Rate Benchmarks, May 2026, 110 million sessions, 5 million conversions, 13 industries. Based on data from companies that already track their phone calls; we’ll measure it again for you.
And how certain is that?
What should a visitor do on your site?
Do you know how many visitors actually do that?
Why do customers choose you over a competitor?
Write down what you would say to a customer who is hesitant. This is the only answer we can't come up with on our own.
Would you rather speak than type?
Which assignments do you actually want to do less of?
Multiple answers are allowed. Without this question, improved searchability also attracts more of the wrong kind of work.
If someone asks ChatGPT who does this work in your area, do you think they'll mention you?
More and more people are typing something like this instead of Googling: “Which physical therapist in Zwolle is good for a running injury?” If you’re not listed there, that person won’t see you—even if you’re at the top of Google’s search results.
This isn't in Analytics, so most of the companies we speak with haven't looked into it yet. We'll look into it for you. We'll show you which questions we asked, which AI assistant we asked them to, on what date, and whether you were mentioned in the answer.
Which competitors do you often come across?
This is optional, and off the top of your head is fine. Just the names are enough. If you don't know them, skip this part—we'll look them up ourselves.
That's enough.
If you submit it now, you'll receive it within 48 hours on business days. If you'd like to refine the plan further, there are six more questions that will take about three minutes to answer. Just click through them—no typing required.
Part 2: Seven Additional Questions
About 3 minutes; click on everythingYour current website: what's going on there?
Multiple answers are allowed.
On average, how much profit do you make from each new customer?
It’s not about revenue, but what’s left at the end of the day: subtract the costs. If a customer returns more often, estimate it on an annual basis. A rough estimate is enough. Without this figure, we can’t calculate what an improvement is worth.
What have you been doing over the past year, and what did you get out of it?
Choose what you've done. A feeling is enough. You don't need to measure it.
Who handles the marketing?
What, in your opinion, should definitely not happen?
Multiple answers are allowed.
How much can you spend on this each month?
We use this solely to determine the scope of the plan. A proposal for €500 per month looks different from one for €5,000. It is not a price that we use to calculate a quote. Your plan will specify the assumption on which the scope is based, so you can see that we haven’t adjusted our calculations to fit your budget. If you don’t know yet, leave it blank.
Have you ever surveyed your customers to find out what they think of your website?
In the past, a customer panel cost thousands of euros and took weeks to set up. We build one consisting of four profiles that resemble your customers. We have them evaluate your page before it goes live. Afterward, we track what they report. A panel can make mistakes.
Anything else?
What should be different in twelve months? Feel free to skip this question.
Would you rather leave a voice message?
Where should we send it?
three fieldsThis isn't an address on your own domain. That's fine, , but if you do have one, it would be better to host your project there.
Would you like us to measure it instead of estimating it?
Give us read access to your Google AnalyticsGoogle Analytics A free measurement tool from Google that tracks how many visitors your site has and what they do. and Search ConsoleGoogle Search Console A free service from Google that shows how your website is performing in search results.. That way, the baseline in your plan will be a measured figure rather than an assumption. Would you rather not? In that case, we’ll work with your estimates and note that accordingly.
