Google uses the anchor text to determine the subject of the page behind the link. A link with the text ‘website design services’ is more descriptive than a link that says ‘click here’.
Too many links with the exact same text appear unnatural. A healthy link profileLink Profile The complete overview of all links pointing to your website. consists of a mix of brand names, URLsURL The address of a page on the internet, such as https://eqwise.nl/contact/., and descriptive phrases.
Also known as: anchor text, anchor texts, link text
