In Google Analytics 4Google Analytics A free measurement tool from Google that tracks how many visitors your site has and what they do., the bounce rate is the percentage of sessionsSession A single visit to your website, from entry to exit. without engagement, such as those lasting less than ten seconds and without a click or a second page view.
A high bounce rate is not always a negative indicator. Someone who finds a phone number immediately on a contact page does not need to click further.
