Email marketing
What is Email marketing?
Email marketing: the practice of sending emails, such as newsletters, to strengthen relationships with customers and interested parties.
Also known as: email campaign, email campaigns
Email marketing is one of the few channels you control yourself: your mailing list belongs to you, not to a platform.
For emails with a commercial purpose, you generally require prior consent from the recipient.
See also
- Marketing automation
- Software that automatically performs marketing tasks, such as sending emails following a specific customer action.
- Lead
- Someone who has shown interest and left their contact details, for example via a form or a phone call.
