Google Analytics 4Google Analytics A free measurement tool from Google that tracks how many visitors your site has and what they do. is built on events. Some are measured automatically, while others are configured manually.
Important events, such as an inquiry, are marked as conversionsConversion The moment a visitor does what you hope for, such as calling, filling out a form, or making a purchase.. This allows you to see which channels truly deliver results.
Also known as: event, occurrence, occurrences
