The Knowledge Graph is responsible for the information block seen to the right of search resultsSearch Results The page containing links and advertisements that you see after searching for something on Google. for a well-known company or individual.
If your company is listed as a distinct entityEntity A clearly defined thing that a search engine or AI recognizes, such as a company, person, place, or product., Google and AI assistantsAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language. can better understand who you are and what you represent. Structured dataStructured data Additional information in the code that tells search engines and AI exactly what is on a page. and a consistent business profile help facilitate this.
Also known as: knowledge graph
