‘Shoes’ is a short keywordKeyword The word or phrase that someone types into a search engine. with high competition. ‘Women’s hiking boots size 38’ is long-tail: fewer people search for it, but those who do know exactly what they want.
Long-tail keywords are easier to rankPosition The location where your website appears in search results, for example, spot 3. for and often attract visitors who are more likely to make an inquiry or a purchase.
Also known as: long tail, long-tail, long-tail keywords, long-tail search terms, long search terms
