Someone is writing about you but not providing a link. This represents one of the easiest opportunities in link buildingLink Building Deliberately working to acquire more high-quality links from other websites to your own site.: the author is already familiar with you, so a friendly request to turn it into a link is often successful.
Even without a link, a mentionMention A place where your business name is mentioned, with or without a link. contributes to your visibility with Google and AI assistantsAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language..
Also known as: unlinked mentions, unlinked mention
