RACE stands for Reach, Act, ConvertConversion The moment a visitor does what you hope for, such as calling, filling out a form, or making a purchase., and Engage. First, you ensure people find you. Then, you encourage them to take action on your site and become customers. Finally, you ensure they return. This approach allows you to view the entire customer journeyCustomer Journey All the steps a person takes from the initial search to becoming a customer and beyond. rather than isolated actions.
Also known as: RACE framework, RACE Framework
