With Hummingbird, Google improved its understanding of user intentSearch intent What someone actually aims to achieve with a search query., particularly for long-tailLong-tail keyword A longer, more specific keyword with lower search volume, but often a clearer search intent. and voice searchVoice search Searching by speaking a question out loud, for example to your phone or a smart speaker. queries.
Since then, the overall themeTheme The design package that determines the appearance of a WordPress site. of your website has become significant, rather than just the exact keywordsKeyword The word or phrase that someone types into a search engine. on a single page.
Also known as: Google Hummingbird, Hummingbird update
