Inbound marketing is about being found at the moment someone is actively searching: via Google, social media, or an AI assistantAI Assistant A chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask questions in natural language.. You then maintain that connection through, for example, a newsletter.
The opposite is outbound marketing, such as cold calling or unsolicited advertising.
Also known as: inbound
