If a page moves, a redirect ensures that visitors and search enginesSearch engine A website used to search the internet, such as Google or Bing. automatically arrive at the new location. A 301 is a permanent redirect. Without redirects, visitors receive an error messageStatus Code A three-digit code used by a server to indicate whether a page has been found. and you lose rankings.
Also known as: redirects, referral, referrals, 301, diversion, diversions
