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the EQwise Knowledge Base
“Who does the AI mentionMention A place where your business name is mentioned, with or without a link. when your customer asks a question?”
Opening story
Agentic AI: what is it and how do you deploy it?
Agentic AIAgentic AI Agentic AI refers to artificial intelligence that independently performs multiple steps to achieve a specific goal, rather than merely providing an answer to a single query. is AI that is given a goal, plans and executes the steps itself within your own systems, and checks the result. How local and online models work together with integrations, and how to start small.
Other articles
Divi to GutenbergGutenberg The default WordPress editor where you build a page using individual blocks. means: building your site with the standard WordPressWordPress The world's most widely used system for building and managing websites. building blocks instead of Divi. The switch pays off if you primarily manage text and images. If you want to continue adjusting the layout yourself, stay with Divi.
Squarespace only exports part of your site to WordPress. Read what the XML export includes, what you need to rebuild, the eight-step plan, and how to maintain your rankings with 301 redirects.
Wix does not allow you to export your site. Here's how to transfer your blog, pages, and online shop to WordPress, with a redirect plan that preserves your Google rankings.
Transferring Drupal to WordPress without loss of rankings: what Drupal 7 without updates means, how nodes, fields and views transition, how to redirect node URLs and an eight-step plan.
Migrating Joomla to WordPress without losing Google rankings: when it's worthwhile, what happens to your extensions, how to redirect Joomla URLs, and an eight-step plan.
AI sector analysis
Which bank does the AI mention?
Which bank does the AI mention? 216 answers from ChatGPT, Gemini, PerplexityPerplexity An AI search engine that provides answers with numbered citations. and Claude to 18 banking questions. Mentioned: ABN AMRO 69%, Rabobank 65%, ING 62%.
Website and online marketing
Corporate identity: measure first, then design
Designing a corporate identityCorporate Identity The visible design of a brand: logo, colours, typography, visual language and their consistent applications. based on measurement: first target audience, personas and brand perception, then colour and typographyTypography The selection and formatting of letters: which typeface, what size, and how much spacing.. Nine steps to a design systemDesign System A collection of fixed rules and components used to ensure everything is created in a consistent style..
Website and online marketing
Internet marketing plan with the RACE model
One plan in which SEO, GEOGEO GEO stands for generative engine optimisation: increasing the likelihood that AI assistants such as ChatGPT recognise and mention your business when someone asks them for advice., advertisements and your website work together. Based on SWOT, personas and the RACE model, with quarterly measurement points.
Free scan
Do you want to know if Google and AI assistantsAI Assistant An AI assistant is a chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask a question in natural language and receive a written answer. find and mention your organisation?
Request the free scan: see if AI mentions you within two working days
