Welcome to
the EQwise Knowledge Base
“Who does the AI mentionMention A place where your business name is mentioned, with or without a link. when your customer asks a question?”
Opening story
Agentic AI: what is it and how do you use it?
Agentic AIAgentic AI Agentic AI refers to artificial intelligence that independently performs multiple steps to achieve a specific goal, rather than merely providing an answer to a single query. is AI that is given a goal, plans and executes the steps itself within your own systems, and checks the result. How local and online models work together with integrations, and how to start small.
Other articles
Which domain structure suits your multilingual website? If you are starting fresh, one domain with language folders is often simpler; if you already have well-performing country domains, first investigate what combining them yields and costs.
Website and online marketing
Corporate identity: measure first, then design
Designing a corporate identityCorporate Identity The visible design of a brand: logo, colours, typography, visual language and their consistent applications. based on measurement: first target audience, personasPersona A detailed description of a typical customer, including their needs, questions, and concerns. and brand perception, then colour and typographyTypography The selection and formatting of letters: which typeface, what size, and how much spacing.. Nine steps to a design systemDesign System A collection of fixed rules and components used to ensure everything is created in a consistent style..
Website and online marketing
Internet marketing plan with the RACE model
One plan in which SEO, GEOGEO GEO stands for generative engine optimisation: increasing the likelihood that AI assistants such as ChatGPT recognise and mention your business when someone asks them for advice., advertisements and your website work together. Based on SWOT, personas and the RACE model, with quarterly measurement points.
Cost guide
What are the costs of having a website built?
Guide prices per type of builderPage builder An additional program in WordPress that allows you to build pages by dragging and dropping components., what determines the price, what you pay a year and what to look out for.
Checklist
Launching a new website: what to check
What you check before, on and after the day of launchLaunch The moment a new or redesigned website becomes visible to everyone., in plain language and without having to build anything yourself.
Free scan
Do you want to know if Google and AI assistantsAI Assistant An AI assistant is a chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask a question in natural language and receive a written answer. find and mention your organisation?
Request the free scan: see if AI mentions you within two working days
