Welcome to
the EQwise Knowledge Base
“Who does the AI mentionMention A place where your business name is mentioned, with or without a link. when your customer asks a question?”
Opening story
Agentic AI: what is it and how do you use it?
Agentic AIAgentic AI Agentic AI refers to artificial intelligence that independently performs multiple steps to achieve a specific goal, rather than merely providing an answer to a single query. is AI that is given a goal, plans and executes the steps itself within your own systems, and checks the result. How local and online models work together with integrations, and how to start small.
Other articles
Apple also released a foldable phone in October 2026. Below, we explain what the changing screen of such a device means for your website.
Launching a new website without surprises. Your checklist in four phases: redirectsRedirect An automatic redirection from an old web address to a new address., Search ConsoleGoogle Search Console A free service from Google that shows how your website is performing in search results., forms, email, speed, and AI readability.
How much does it cost to have a website made? Guide prices per type: DIY, budget package, mid-range and bespoke, plus the costs a year.
Which accessibility rules apply to your website or online shop? The European Accessibility Act, the Dutch rules and what changes if you also sell in Belgium, Germany or elsewhere in the EU.
Website and online marketing
Corporate identity: measure first, then design
Designing a corporate identityCorporate Identity The visible design of a brand: logo, colours, typography, visual language and their consistent applications. based on measurement: first target audience, personasPersona A detailed description of a typical customer, including their needs, questions, and concerns. and brand perception, then colour and typographyTypography The selection and formatting of letters: which typeface, what size, and how much spacing.. Nine steps to a design systemDesign System A collection of fixed rules and components used to ensure everything is created in a consistent style..
Website and online marketing
Internet marketing plan with the RACE model
One plan in which SEO, GEOGEO GEO stands for generative engine optimisation: increasing the likelihood that AI assistants such as ChatGPT recognise and mention your business when someone asks them for advice., advertisements and your website work together. Based on SWOT, personas and the RACE model, with quarterly measurement points.
Cost guide
What are the costs of having a website built?
Guide prices per type of builder, what determines the price, what you pay a year and what to look out for.
Checklist
Launching a new website: what to check
What you check before, on and after the day of launch, in plain language and without having to build anything yourself.
Free scan
Do you want to know if Google and AI assistantsAI Assistant An AI assistant is a chat program such as ChatGPT, Claude, Gemini, or Perplexity that you can ask a question in natural language and receive a written answer. find and mention your organisation?
Request the free scan: see if AI mentions you within two working days
