Welcome to
the EQwise Knowledge Base
“Who does the AI mentionMention A place where your business name is mentioned, with or without a link. when your customer asks a question?”
Opening story
GEO optimisation: what works and how to measure it
GEOGEO Ensuring that AI assistants like ChatGPT recognise, mention, and recommend your business when someone asks them for advice. optimisation or generative engine optimisation explained: its origins, what research and Google say, and how to measure whether AI mentions you.
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AIAI Computer programs that perform tasks normally requiring human intelligence, such as writing text or answering questions. and search
ChatGPT Ads in the UK: what it is and what is known
What are ChatGPT Ads, what is possible in the UK, and what is known about results? Status as of 12 October 2026. Being shown as a paid result is not the same as being mentioned.
AI and search
Which bank does the AI mention?
Which bank does the AI mention? 216 answers from ChatGPTChatGPT OpenAI's AI assistant, which allows you to ask questions and receive answers in natural language., GeminiGemini Google's AI assistant and language model., PerplexityPerplexity An AI search engine that provides answers with numbered citations., and ClaudeClaude The AI assistant from Anthropic. to 18 banking questions. Mentioned: ABN AMRO 69%, Rabobank 65%, ING 62%.
AI and search
AI content and Google
AI content and Google: what Google’s spam policies say about AI-generated text, and how to write quickly with AI while ensuring every text remains demonstrably yours.
Reference
Glossary
Glossary of SEOSEO Everything you do to improve your visibility in Google without paying for advertisements., GEO, AI, analyticsGoogle Analytics A free measurement tool from Google that tracks how many visitors your site has and what they do., and web design in plain English. 250 terms, searchable and filterable by themeTheme The design package that determines the appearance of a WordPress site. and letter.
Strategy
Corporate identity: measure first, then design
Designing a corporate identity based on measurement: first target audience, personas, and brand perception, then colour and typography. Nine steps to a design system.
Legislation
Accessibility legislation for webshops in the EU
Which accessibility rules apply to your webshop? The EAA, the reporting obligation to the ACM, WCAG 2.1 or 2.2, and what changes if you sell in Belgium or Germany.
Strategy
Internet marketing plan with the RACE model
A single plan in which SEO, GEO, advertisements, and your website work together. Based on SWOT, personas, and the RACE model, with quarterly measurement points.
Free scan
Do you want to know if Google and AI assistants find and mention your organisation?
